Brochure
The reading Brochure I found can be seen at:
http://www.ricoh.com/r_dc/support/brochure/pdf/r30.pdf .
I think the first page of the brochure is very efficient, it calls attention, its contrasting, accurate, and pertinent. Yet the second part of the brochure (pg 2) has a lot of writting jammed into it. If looks crowed and its very confusing. It lacks contrasts, however its very pertinent to the specification and requierements one must know when purchasing a camera.
Comments
Brochure
Good choice of brochures. This is a very simple, but powerful brochure. I like the use of pictures in the brochure to show the reader how to use some of the features and what makes this camera better than the competition. Besides the good use of pictures, I believe this brochure had a good use of color and had a good text size and font selection to tie it all together. Without good color and the correct text, this brochure would be worthless. Also the brochure that you chose would be a good brochure to use as a guide for your final project.
Comment
This brochure seems to be geared more towards a technical audience and does not seem as appealing as other brochures at first glance. The very first page has a large picture that seems to get your mind in the camera mode. After the first page I think that the brochure is much too wordy. I also think that this brochure is not appropriate for people who are not technologically advanced in the area of this camera. In other words it does not seem user friendly for people who have just purchased the product. I think the company could have laid the information out better and used more color contrast to maintain the readers attention.
Comments.
I liked the bold photos on the first page. The simple layout is a very modern way of designing brochures and other things these days. The simple picture of the camera really draws your attention to it. One thing that i did not like about this brochure that you should keep in mind during the creation of the brochure that we have to make is that it doesn't carry a very consistent color scheme that would draw attention to it. The first and second page look very different. The maroon color that they use on the second page is no where on the first page. I this is not a good thing according to our book. I also think that the amount of information that they have on the second page makes it look very crowded while the first page has very little information on it. This imbalance is also something you should avoid on the brochure you create.
Comment
I liked the brochure you found too. It showed contrasts of colors very effectively. Since it was a brochure about cameras, it contained very colorful and fine pictures to show the great quality of the camera. The font size looked a little bit small to me. However, by using the proper titles, bolds, colored words, and big bullet points the brochure conveys enough information clearly and easily. I think due to the characteristics of electronic devices, pictures should be superior than other components since the sample pictures can demostrate much more things than words can. In this respect, the brochure has been made very effectively.
Reply Reading Response Week 5
I agree the text was to crowded in the second brochure.