After reading chapter 37, I think our group did a good job of varying our sentence structure within the brochures we made. On page 759 of the Thomson Handbook states "lively writing contains a mix of sentence structures: simple, compound, complex and compound-complex." We used all of these sentences in the caring for the pet brochure. An example of when we used the simple and compound sentences would be "The pet now has to get comfortable in a whole new world,
and this may take some time. That is why being a pet owner is so important." Page 760 also references that not only is how the sentences are constructed but how long they are help to emphasize your writing. We varied the sentence lengths within our brochures many times. This helped to keep it simple for the reader so they don't have to read long sentences in order to understand our message.
Chapter 24 talks about graphics and how they convey messages in your writing. Page 559 states photos are to convey information and help your reader see what you mean. We used pet photos to show how to make your pet a part of the family or how to bathe the pets. It gives good examples and appeals to the emotions of the reader and helps them to adopt a pet. The design of the brochures are suppose to direct the readers eye and show order of importance. With the contrasting colors and great photos, our brochures definately are eye catching. Also, the varying font sizes show an order of importance with a larger heading font to the smaller fonts asking questions about what the reader could do to the smaller fonts of the response to those questions. I think we followed the rules presented in these two chapters well even before reading these chapters. I think our group did a great job.
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I think you bring up some very good points when describing why the book says certain stuff to do. You did a good job showing what page it is in the book for other people to look at it if they need to. I agree that sentence length and type is a good idea for everyone to use in all types of writing. It keeps your reading entertaining and helps people stay focused. If you keep all your sentences the same length and don't switch up your verb types your reading will become very boring and monotonous. If this happens in your brochure nobody will take the time to read your brochure and you won't get your message across. I think you did a good job showing what we did in our brochure and why you should do certain things. If everyone follows the rules you've shown here they will have more professional and more entertaining brochures.
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Even though I was not assigned to come up with the content, I can see how altering the length of each bullet point made a difference. Doing this gave it some depth and prevented the brochure from having a dull, boring tone to it. The brochure would not be complete without a solid design to it. Our brochures we developed have bright contrasting colors that make it stand out from most other brochures. The various fonts we included throughout it also have an affect on how the brochures came together as a whole. It is important to understand the examples from both chapters in the Thomson Handbook because they explain in good detail what a document like this needs to contain and how to incorporate your own ideas to make it stronger.