Reading Response 6
After reading this weeks material in the handbook, I think overall our group did a good job creating the brochures and using the principles in chapter 37. Through out both of our brochures our group made is a point to change up the lengths of the sentences, and use bullet points to create our content. My job for the service learning project was to create content for the caring for your pet brochure. I made sure to mix up the way I used vocab to make the brochure more interesting for the readings. I have noticed with brochures I have read in the past is that if you don't mix up the usuage of vocab and the length of the sentences readers get bored, and might not conitnue reading. I know when our group begins to revise both of the drafts for the brochure we will be sure to incorporate more of the principles stated in these chapters.
Making sure you keep the reader's interest through out the whole brochure should be your main concern while writing a brochure. With that being said, you should always be precise and use vocab that catches the reader's attention. Making the brochure interesting for all audiences is always a good idea. There are many ways of making your brochure interesting for all audiences. I think using pictures always helps escpecially when a younger audience is looking at the brochure. Colors also help to keep the attention of the audience. Using different colors keep the reader interested. When making a brochure I think the best thing to keep in mind is the audience and how they are taking in the information, and making sure their attention is kept through out the whole brochure.
Comments
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I agree with you that keeping your readers attention throughout should be one if not the most important role of a good brochure. If you are selling something or trying to showcase something in a brochure you need it to be attention getting. If readers get bored while reading your brochure they will put it down and never look at it again. If this happens to your brochure then you haven't done a very good job. I also think that a good color scheme will keep the readers attention and keep them interested. In the brochure you did a good job integrating different sentence lengths and different verb usage to entertain the reader. All of these tactics are good ways to create a well thought out, professional brochure.
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It is interesting how you brought up the fact that there are many ways of making your brochure appealing to all audiences. Indeed, that statement is true but for me it was rather difficult in accomplishing that. Being in charge of the design layout for the Humane Society, I had to cater to virtually everyone. This seemed like it was impossible but with the help of the Handbook and a few ideas, I came up with a draft of what I think is an attractive brochure that will get peoples attention. Even though there is room for improvement, I have already begun brainstorming ideas about how to make it better.
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I think that making a brochure appeal to all audiences would be an almost impossible task. I think that designing one that the majority of people like would be tough enough but if you can do it then the brochure would be a success. Color would be the thing that attracts the younger audiences along with pictures. Using these two elements would most likely be the thing that people notice most and will keep them reading on. When you talk about varying sentence length it is important that we look at our brochures to make sure that our sentences vary as to not bore the reader and have them stop reading. It will be important, especially in the caring for the pet brochure, that they read the entire brochure and not just skim over sections because they see too much black on the page. It will be interesting to see the response from Ryan about how we did with this.