Reading response

After reading chapter 24, I could learn how important it was to relate pictures to the text properly. I liked the project checklist on page 561. It gave me clearer idea for integrating images into the text. I think the pictures used in our brochure have been applied efficiently and properly. They served specific functions and bolstered the argument, asking people to take part in the Christmas day event. For example, below “The CFRC Christmas Day Dinner” part, we inserted the picture of smiling Santa Claus with CFRC logo. I think this picture shows the purpose of the event effectively, which is to recruit volunteers to prepare dinner for our community’s people on Christmas. Also, the picture has been placed near to the point of reference as mentioned in chapter 24. On the first page of our brochure, the use of CFRC logo and the “Christmas day” text demonstrates and stresses the topic and information the brochure contains. In the picture above the “About Us” part, there are two children with foods. I think the use of this real picture of the last year’s event can encourage people to volunteer more effectively. As seeing the real pictures, people might feel like to take part in such a joyful event and share happiness with their community’s families. Since this is just the first draft, our group will try to find if there is any better way to improve the design and effectiveness of the brochure for the final draft.

Chapter 37 was very informative to me. It didn't teach me only how to revise the text of our draft to make it more interesting and informative but also how to improve my own writing skill. On page 759, it says that “Lively writing contains a mix of sentence structures: simple, compound, complex, and compound-complex". Before reading this statement, I thought it would be always the best way to use concise and simple sentences in business writing. I don’t think my first draft reflected this principle perfectly, but I will keep in mind this principle and try to revise it.

Comments

pstudtma's picture

Comment Group 1

You brought up a great example with the project checklist on page 561. So far I think we done a good job incorporating pictures in our brochure, but there is always room for improving. One thing I noticed we have not done is number five which talks about putting captions and citations under our pictures. Other than that I think we can improve by making sure our pictures are exactly where we want them.

The quote on page 759 does bring up a good point but I agree with you by saying in a brochure, conciseness seems to be the way to go. When I was doing my reading response I noted that using bullets will be more effective in a brochure so a reader can quickly access the important information.

Comments.

I agree, the checklist is a great place to start. It doesn't, however, go into much detail. I think we could really improve our use of pictures. We have a couple, but there arn't many actual photgraphs. I think done correctly, photographs can really make a brocher stand out. They would give a good idea about what the even is actually about and the number of people it benefits to those who doen't know about it yet: which is our target audience. We could even use photos as a watermark, and place it behind the text with just a little editing. We'll have to talk and see what kind of things people can do.

RachB487's picture

Comment

I agree with what you said about the use of pictures in our brochure. I think we made good use of them and placed them in places that helped to emphasize the text. I also like what you said about how using real pictures can be a very effective way of encouraging people to volunteer. Seeing what the event looks like and how happy it made families in the past would definitely encourage people to want to help.

Chapter 37 was just as helpful to me as it seemed to be to you. I found the information on sentence variation to be very interesting and helpful. I think by varying the sentence lengths and word orders, our brochure would be much more interesting to our readers!