Reading Response Week 6
After reading these two chapters from the textbook, I know our group will have to take careful steps to assure we capture the attention from the person or people who will be reading our brochure. Before reading, I figured as long as all the information is concluded, the project will suffice, but this is not the case. We can include all the information we needed, but if we don’t do it in proper order, and the writing is all over the place, it will be virtually impossible to emphasize certain sections. The most important thing is to directly relate the text to the audience we are trying to reach, and we will do this by using proper design, correct emphasis, and clear and concise language.
With a brochure, the writer is trying to inform as well as persuade their audience. In our example for this class, we are trying to reach out to the residents of the Lafayette to donate generously to the Community and Family Resource Center. Whether it be volunteering their time or by giving money donations, their efforts are important to us. To ensure we get business from these residents, we need to use good persuasive techniques and attractive use of design to reassure them they are doing the right thing by giving to our charity.
To maximize the effects of the brochure, it is important for us to use proper imagery and effective text to support those images. For our first draft, I felt we did a decent job with this. We split our assignment into categories, and we were able to locate a picture that fit perfectly with each section. When the reader views the picture, they will be able to tell what the surrounding text will be saying. This is a good technique that will help reading the brochure come more smoothly. Also, we tried to use a color scheme that would be attractive to the eye. So, with the Christmas theme in mind, we choose a red background with gold text. Visually, we all agreed we may benefit from more imagery and less text. After reading chapter 37, we have all learn skills to make our sentences more concise. When we revise our first draft we will take these into account so the text runs more smoothly, and unnecessary texts can be omitted. It is important to use the theory we learned from these two chapters in designing our brochure to ensure it is effective as possible.
Comments
Comment
I like what you wrote in the second paragraph about persuading the audience. In order to get results from our brochure, it is essential to persuade the audience to do good to the community by taking part in this organization whether it is by volunteering or donating. Most importantly, like you mentioned, our goal is to use not only words, but use the design of the brochure to attract the attention of the audience, As a result our group wants to make an impact on the audience causing them to take the step to be a part of the Community and Family Resource Center. This is something that we need to keep in mind while creating this brochure.
Reading Response Comment
Before reading your response, I hadn't considered that we were trying to persuade people to volunteer at the Community and Family Resource Center for the Christmas Day Dinner. I knew it was important to get people to volunteer their time or donate their money, I hadn't thought of using the word "persuade". I also think we need to add more pictures because this will help persuade the Lafayette area to give back to their community. Our text is very good and shows how great the Christmas Day Dinner is by using specific numbers from 2006 like 3,000 meals and over 1,000 gifts but I think if we also include a picture of all the wrapped gifts, it would show the Lafayette area that this is a great event for their community and they should contribute to it somehow. In our next draft, I think we will use these principles even more effectively especially with the amount of text and pictures.
Comment
There is a lot more to this project then simply slapping the information on a piece of paper. You are correct in stating that we need to do a lot more. I think the main goal is making the text and the visual images compliment each other and reach the brochures overall goal. I like our first draft but I think there is work that can be done to continue to make them work together better. I like how you mentioned we have to use proper imagery. I think this is something that we can look into revising after this draft. I think we really need to get the reader to feel compassionate for the CFRC.
comment
I totally agree with the thought that if we don’t include the information in a proper order, and the writing is all over the place, the brochure will not be emphasizing. To emphasize, we need to stress certain points. To do this, bullets, headings, numberings, underlines could be used. All this would attract the reader to that particular section and hence grab their attention. A picture that perfectly fits the section is extremely important and I agree with your views on it. I really like what you mentioned about persuading the audience. I think that is one of the main aims of the brochure. I liked how your group must have used these techniques.