In chapter 24, Using visuals to inform and persuade, visuals play two roles. The first role is to present information and arguments. The second role visuals play is to include design elements that convey relationships between images and surrounding text. Meaning visuals speak louder than words, but especially help illustrate to the surrounding text. Images as arguments are visuals that can stand alone from text. I found that there were several different forms of visuals including but not limited to photographs, illustrations, charts and graphs, and design and layout elements.
In chapter 27, Reading and writing email purposefully, I learned that, of course, the use of email was new and speedy. I learned what "netiquette" meant. Netiquette is the neologism for "network etiquette". Netiquette is used for public discussion in an online communication system. There are of course rules to netiquette. Rule #1 is to remember the human. Rule #2 is to adhere to the same standards of behavior to every day life. Rule #3 is to know where you are in cyberspace. Rule #4 is to respect other people's time and bandwidth. Rule #5 is to make yourself look good online. Rule #6 is to share expert knowledge. Rule #7 is to help keep flame wars under control. (Not sure what a flame war is but check). Rule #8 is to respect other people's privacy. Rule #9 is to not abuse your power. And Rule #10 is to be forgiving of other people's mistakes.
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Visuals do play important roles not only in brochures, but in any informing document as well. I think it is very important to include as much visuals as you can (that obviously connects with the text and/or the document's theme) so you can further inform the audience and so they can get a much better idea of what the document is trying to transmit. Besides, sometimes it takes lots of text to describe either an event or a place, but with an image you can save up space since you do not need to put any text, the image speaks for itself. This could make your document to be more informative since you could add much more information and you would be able to transmit the information with visuals a lot better to the audience.
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I think our group needs to focus a little bit more on finding images that “say” what we want to. This will help us make our brochures less text-dependent and, therefore, make them easier to read and understand. It was good reading to find out about copyrights being used on an image. We will definitely need to consider how to do this for our brochures. I don’t know much about how to show this on our images, but perhaps we can find an example on a brochure somewhere. We may even already have these from the sample brochures we found for Reading Response Week 5.