On the brochure for how to care for your pet, I thought that it looked organized and overall well laid out. The colors flow well and I think the pictures draw the attention of the reader and help explain the text somewhat. The overall information seems pretty good but at times it seems kind of long for someone to read. I like how you broke up the one part into bullets and it may help if you can do that in a couple other areas too. One thing that I noticed that kind of bothered me was under the "Who we are" section you had the picture in the middle of the sentence. I think that if you put the picture at the end of that sentence it will help make things flow better. I would also consider making the address a little bigger on the back panel because they said that many people still do not know where they are located so they want people to be able to see their address clearly. Overall this brochure looks pretty good.
On the other brochure for general information, I think this brochure looks great. It draws your attention and does not have too much text. It is easy for the reader to read and follow. I like how the different colors and fonts are used and it makes the brochure very effective. It gives the needed information without making it too overwhelming. The only thing that I thought could maybe use some work was the adoption and kennel hours. I think it may help if you center the text under the heading or move it to the back panel. Also the S on Saturday is a different text, I'm sure this was just an accident. Good work!
I think that your brochure is laid out very well and is very organized. The cover of your brochure does a good job catching the viewer’s attention, but it doesn’t give a very good impression about what objective the brochure is trying to achieve. Are you advertising the Humane Society in general or a specific service? In addition, you should increase the size of “Clinton County Humane Society” it is somewhat hard to read. At the least, edit the font to expand the character spacing so that way it is easier to read. Another thing to consider revising is the amount of white space that appears on the brochure. Specifically in the first file, the second brochure does a pretty good job of not having too much white. However, in the first file, the predominately white background is very straining to the reader’s eyes and if I were to pick up this brochure I would probably stop reading after a few seconds. Try to break it up a little more. I like the use of gradients on a couple of the other panels in the brochure. These actually work very well because they draw the reader’s eye downward along with the text. Overall, you guys have a very good brochure; your use of text is appropriate and connects well with your use of pictures.
I think your group has done a good job creating a well organized, nice looking brochure. I especially like the cover of the brochure, it looks very professional but also fun. The back page is appealing as well. But I think you should increase the size of the text for the contact information, it is a little hard to read. You might want to move that first picture so that it does not split up the text. I found it confusing when I started reading the text to have the picture in the middle of the paragraph. The bold print in parts of the text was very effective, you emphasized the right words. The second page of the "care" brochure seems a little overwhelmed with text. Your sentences are consise, it is just a lot to read. The last sentence in the section about flea and heart worm prevention is confusing. Perhaps making it two sentences and rewording it a bit will help. The shading technique in the crate training section is interesting. However that section seems to stand alone. I see you used a similar approach in the "dog needs an active life" paragraph but when I look at the page as a whole it does not appear to be cohesive. Maybe if you shaded another part of the brochure it will look better.
The "gen info" brochure is a good complement to the other. By using a similar format and design the documents work well together. I thought the second page to that brochure was done very well. There was a large amount information, but your use of graphics and bullets made it easy to read. You might want to use some of those ideas for the "care" brochure. Overall, both documents look good.
For the brochure, “Caring For Your New Best Friend” I thought it was well organized and very concise. It was very easy to read and follow. I liked the choice of pictures and the locations especially the picture on the cover. Also, the design of the headings is very effective because it makes them stand out! There were a few minor typo errors that I saw that I thought you might want to correct. For example, “Who we are” is not a question so it should not have a question mark after it in the heading. Also, on the middle of page 2 the period after “medication” is off. Next on that same page where it discusses flea and heartworm prevention the sentence “the best way TO deal with fleas” and maybe “flea preventatives” making it plural. Also, on page 2 on the left column, under the heading “Now That Your Pet Is Home” the sentence “The pet may have been made to leave it mother or siblings” read awkwardly. Everything I mentioned are minor detailed things that I noticed or just ideas to think about. I really liked the brochure and thought the group did a great job!
For the general brochure, I really like the use of fonts and text colors and sizes to differentiate the information. It is really eye appealing. In the Volunteer box on the second page it does not finish what you started “We are always…..” Also on the second page where it says “You don’t need special skills….” The ending quote is in a different color. This brochure is excellent, very precise and concise, well organized, eye appealing. It does an effective job at giving information but also being persuasive. Just wondering what those red blocks will do when the brochure is folded though? I am just giving you something to think about for revision. Excellent job!
Group #5 Info:
Honestly, we thought these were boring. The front does not draw us in and give us warm fuzzies. WHAT YOU CAN DO TO HELP, the top is good, the list is fine. However, in the volunteer box below, it is not right. Please read and redo. ADOPTION, this is fine. Under the prices though, we would like to see the addition of: $60 applied to spay/neuter for dogs and $40 applied to spay/neuter for cats. In the vaccines category, we would like the same changes as everyone else. For dogs, change Distemper & Parvo vaccinations to: Canine Vaccinations (DA2PPvL) and add to the worming line (Pyrantel). For cats, change from Distemper vaccinations to: Feline Vaccination (Eclipse 4) and add a bullet for: Worming (Pyrantel). FUND-RAISING, I don't think that is hyphonated. And, since we started this the board has officially decided on Kennel Sponsorship names. $150 Platinum Paw Level, $100 Top Dog Level, $50 Friendly Feline Level and 0-$49 Caring Paws Level. Please take off the
things they get if they make a donation under these terms. That has not been decided yet. The quote marks under the picture of the 2 dogs running needs removed. VIEW OUR ANIMAL ONLINE AT: That is wrong. It is: www.cchumane.petfinder.org. The WHO WE ARE, is fine and we like the FACT statement. The very back is empty space. It seems like we could give more information and pump us up a bit to try to get people in our doors to adopt or possibly make a donation.
Group #5 Care:
Again, the front is boring and the phone number is wrong. NOW THAT YOUR PET IS HOME, there is a typo and it is kind of weak. Not a whole lot of usable information and no detail. CRATE TRAINING, this section is confusing. Also, the crate should only be big enough for the animal to stand, turn around and lay comfortably, not walk in. There is not enough quality information here. FLEA AND HEARTWORM PREVENTION, This starts well until you get to the flea section. From fleas down, it needs work. Also, you should never us an over-the-counter flea prevention. Owners should consult their veterinarian for a program that works best for them. SPAY/NEUTER, this also starts out well. Elaborate on what you've got. Tell people the gritty reasons why they should spay/neuter. The box referring to activity is good. It could just be reworded since not all dogs do like frisbee or are able to jog. WHO WE ARE, The thought process is good, but we don't need to tell people that many others still don't know where we are in our own community. The FACT statement is good! People are always shocked when they find out how many animals we take in. The MISSION STATEMENT is not complete. If included, it should be complete. Finally, lots of wasted space on the back. Again, if we have their attention, let's give them info.
Comments
Peer Review
On the brochure for how to care for your pet, I thought that it looked organized and overall well laid out. The colors flow well and I think the pictures draw the attention of the reader and help explain the text somewhat. The overall information seems pretty good but at times it seems kind of long for someone to read. I like how you broke up the one part into bullets and it may help if you can do that in a couple other areas too. One thing that I noticed that kind of bothered me was under the "Who we are" section you had the picture in the middle of the sentence. I think that if you put the picture at the end of that sentence it will help make things flow better. I would also consider making the address a little bigger on the back panel because they said that many people still do not know where they are located so they want people to be able to see their address clearly. Overall this brochure looks pretty good.
On the other brochure for general information, I think this brochure looks great. It draws your attention and does not have too much text. It is easy for the reader to read and follow. I like how the different colors and fonts are used and it makes the brochure very effective. It gives the needed information without making it too overwhelming. The only thing that I thought could maybe use some work was the adoption and kennel hours. I think it may help if you center the text under the heading or move it to the back panel. Also the S on Saturday is a different text, I'm sure this was just an accident. Good work!
Peer Edit
I think that your brochure is laid out very well and is very organized. The cover of your brochure does a good job catching the viewer’s attention, but it doesn’t give a very good impression about what objective the brochure is trying to achieve. Are you advertising the Humane Society in general or a specific service? In addition, you should increase the size of “Clinton County Humane Society” it is somewhat hard to read. At the least, edit the font to expand the character spacing so that way it is easier to read. Another thing to consider revising is the amount of white space that appears on the brochure. Specifically in the first file, the second brochure does a pretty good job of not having too much white. However, in the first file, the predominately white background is very straining to the reader’s eyes and if I were to pick up this brochure I would probably stop reading after a few seconds. Try to break it up a little more. I like the use of gradients on a couple of the other panels in the brochure. These actually work very well because they draw the reader’s eye downward along with the text. Overall, you guys have a very good brochure; your use of text is appropriate and connects well with your use of pictures.
Instructor Comments
My comments are attached.
Peer Edit
I think your group has done a good job creating a well organized, nice looking brochure. I especially like the cover of the brochure, it looks very professional but also fun. The back page is appealing as well. But I think you should increase the size of the text for the contact information, it is a little hard to read. You might want to move that first picture so that it does not split up the text. I found it confusing when I started reading the text to have the picture in the middle of the paragraph. The bold print in parts of the text was very effective, you emphasized the right words. The second page of the "care" brochure seems a little overwhelmed with text. Your sentences are consise, it is just a lot to read. The last sentence in the section about flea and heart worm prevention is confusing. Perhaps making it two sentences and rewording it a bit will help. The shading technique in the crate training section is interesting. However that section seems to stand alone. I see you used a similar approach in the "dog needs an active life" paragraph but when I look at the page as a whole it does not appear to be cohesive. Maybe if you shaded another part of the brochure it will look better.
The "gen info" brochure is a good complement to the other. By using a similar format and design the documents work well together. I thought the second page to that brochure was done very well. There was a large amount information, but your use of graphics and bullets made it easy to read. You might want to use some of those ideas for the "care" brochure. Overall, both documents look good.
Peer Review
For the brochure, “Caring For Your New Best Friend” I thought it was well organized and very concise. It was very easy to read and follow. I liked the choice of pictures and the locations especially the picture on the cover. Also, the design of the headings is very effective because it makes them stand out! There were a few minor typo errors that I saw that I thought you might want to correct. For example, “Who we are” is not a question so it should not have a question mark after it in the heading. Also, on the middle of page 2 the period after “medication” is off. Next on that same page where it discusses flea and heartworm prevention the sentence “the best way TO deal with fleas” and maybe “flea preventatives” making it plural. Also, on page 2 on the left column, under the heading “Now That Your Pet Is Home” the sentence “The pet may have been made to leave it mother or siblings” read awkwardly. Everything I mentioned are minor detailed things that I noticed or just ideas to think about. I really liked the brochure and thought the group did a great job!
For the general brochure, I really like the use of fonts and text colors and sizes to differentiate the information. It is really eye appealing. In the Volunteer box on the second page it does not finish what you started “We are always…..” Also on the second page where it says “You don’t need special skills….” The ending quote is in a different color. This brochure is excellent, very precise and concise, well organized, eye appealing. It does an effective job at giving information but also being persuasive. Just wondering what those red blocks will do when the brochure is folded though? I am just giving you something to think about for revision. Excellent job!
Humane Society Comments
Group #5 Info:
Honestly, we thought these were boring. The front does not draw us in and give us warm fuzzies. WHAT YOU CAN DO TO HELP, the top is good, the list is fine. However, in the volunteer box below, it is not right. Please read and redo. ADOPTION, this is fine. Under the prices though, we would like to see the addition of: $60 applied to spay/neuter for dogs and $40 applied to spay/neuter for cats. In the vaccines category, we would like the same changes as everyone else. For dogs, change Distemper & Parvo vaccinations to: Canine Vaccinations (DA2PPvL) and add to the worming line (Pyrantel). For cats, change from Distemper vaccinations to: Feline Vaccination (Eclipse 4) and add a bullet for: Worming (Pyrantel). FUND-RAISING, I don't think that is hyphonated. And, since we started this the board has officially decided on Kennel Sponsorship names. $150 Platinum Paw Level, $100 Top Dog Level, $50 Friendly Feline Level and 0-$49 Caring Paws Level. Please take off the
things they get if they make a donation under these terms. That has not been decided yet. The quote marks under the picture of the 2 dogs running needs removed. VIEW OUR ANIMAL ONLINE AT: That is wrong. It is: www.cchumane.petfinder.org. The WHO WE ARE, is fine and we like the FACT statement. The very back is empty space. It seems like we could give more information and pump us up a bit to try to get people in our doors to adopt or possibly make a donation.
Group #5 Care:
Again, the front is boring and the phone number is wrong. NOW THAT YOUR PET IS HOME, there is a typo and it is kind of weak. Not a whole lot of usable information and no detail. CRATE TRAINING, this section is confusing. Also, the crate should only be big enough for the animal to stand, turn around and lay comfortably, not walk in. There is not enough quality information here. FLEA AND HEARTWORM PREVENTION, This starts well until you get to the flea section. From fleas down, it needs work. Also, you should never us an over-the-counter flea prevention. Owners should consult their veterinarian for a program that works best for them. SPAY/NEUTER, this also starts out well. Elaborate on what you've got. Tell people the gritty reasons why they should spay/neuter. The box referring to activity is good. It could just be reworded since not all dogs do like frisbee or are able to jog. WHO WE ARE, The thought process is good, but we don't need to tell people that many others still don't know where we are in our own community. The FACT statement is good! People are always shocked when they find out how many animals we take in. The MISSION STATEMENT is not complete. If included, it should be complete. Finally, lots of wasted space on the back. Again, if we have their attention, let's give them info.