Reading Response Week 7
5:00 Appeal to Emotions: I think our brochures do appeal to emotions because of the humane society feel. Also some of the pictures are very cute with the puppies and kittens, which also appeals to the emotions. +
4:00 Be Professional: I think our brochure is very professional. The graphics are used very well as well as the writing is also professional.+
3:40 Be Personal: Both of the brochures are very personal. I think this part of the test is easy because we are working with the humane society.+
3:00 Achieve Readability: The brochures are very easy to read. Through out both brochures, there are different areas for different topics, which makes it easy for readers to follow.+
2:30 Speak the Language: Both brochures are written to extremely well. With that being said I think they we are speaking the right language.+
2:00 Lead with Benefits: The general brochure offers more benefits because it is giving general information and positive facts. The caring brochure does not offer a lot of benefits because the information is for the care of your pet. -
1:20 Have a Single Message: With both of the brochures one message is given. With the caring for your pet brochure, the brochure is only about that. The other brochure only gives general information regarding the humane society.+
0:50 Focus on a Product or Service: I think this is a tough one because both of the brochures offer good information and they are not products and services. Therefore we can not focus on one product or service.-
0:20 Make A Action Call: Both brochures definitely have this! +
7 +’s and 2-‘s Overall our brochure meets the criteria!
Comments
Comment
I scored our brochure the exact same way that you did which is good because I think this shows that we are on the same page. I like how you reviewed both of our brochures, I didn't think about this and I only reviewed the one that we worked on. However I think my comments could also go for the general brochure as well. I marked minus for the same categories as you. It doesn't really make our brochures worse however because both of those categories don't really hurt our brochures. These categories would be more important if we were trying to sell a product or if we were showing off our company. I think your ratings are very good and I agree with your points.
reply
I agree with your analysis of the two brochures we made. Appealing to the emotions and being personal were greatly enhanced as we are working for a humane society. Just with the name alone you know you can appeal to readers because it makes them think of cute pets that they could possibly adopt. Both look ed very professional. I think this was our strongest attribute. The readability was easy and it was spoken in plain english with no technical jargon. This made it even better because it could be read by all ages. The benefits and the focus on a product or service didnt really apply to our brochures as it is more informational than it is trying to sell something. The single message of Because We Care made our single message easy. These were both great brochures that I know we did well creating.
Comments
Appealing to peoples emotions was the reason why I chose pictures of little dogs and cats. I think this would be the way to attract prospects because their innocence is what draws their attention. As far as the “focus on a service” section, I do not think the humane society would be who they are if they did. We had the same overall points about each section from having a professional look to containing language that can be easily read by anyone. It is important to keep the content in a professional manner but not formal. This way it is easy to get the main points of the brochure across to the audience.