English 420Y - Business Writing Online

I believe that our brochure appeals to your emotions mainly because of the cute pictures of the dogs on the cover. I know that when I see our covers, it makes me want to adopt a dog! I think most of the people who would be reading our brochure are very interested in getting a pet to help rescue them. Any pictures of animals would appeal to their emotions therefore I do not think this task was very hard to accomplish.

I believe our strongest point is in the 4:00 minute mark. I think it has a very professional look to it and makes you think highly of the organization. Our graphics and photos add to this very well and using Microsoft Publisher was a big help when making our document look professional.

I think that being personal applies in both our documents. In our general info brochure, we write about the importance of matching specific owners with pets. In the care brochure, we specifically speak to the pet owner on what are the best practices to keep a healthy and happy pet.

The readability of our documents definitely shines in the general info brochure. Bullets, formatting, and shading was used to highlight certain areas and bring the reader’s eyes to certain places. This is something we need to improve for the care brochure.

Speaking the language is pretty easy when it comes to the Humane Society. When speaking about animals, there aren’t any technical terms involved.

Again, leading with benefits, is something that came easy when speaking of adopting animals. Pitching your company is a thing you would have to watch out for more if you were selling a product rather than trying to help animals.

I also believe we had a clear, single message. I believe other groups may have made mistakes when adding too much information. It confuses the reader and makes them turned off from your brochure.

It was easy to accomplish the next task: focus on a product or service. Since the Humane Society only offers one service (adopting animals) we couldn’t really stray from the topic. It also helped that we made 2 brochures so that each brochure is very focused on a certain thing.

We need to make an action call in our general info brochure. I thought this was a great idea and we never really tell the reader to pick up the phone or stop in and visit. This is probably something we’ll add.

Lastly, I added up our score and I believe we got a plus on everything besides action call and readability on one of the brochrues. It was helpful reading this article and I will take his advice into account!