Reading Response Week 7
5:00 Appeal to Emotions: +
Our brochure is filled with pictures of cute cats and dogs that would make any one want to help them out. The general brochure also does because the front cover picture is a cute dog that just makes you smile when you see it.
4:00 Be Professional: +
We didn't use any clip art or graphics, only real pictures of real animals. This is a lot more professional that some cartoon pets and clip art. Real pictures helps the reader relate to the real pet they can help out and adopt.
3:40 Be Personal: +
Our brochure is talking to the reader and telling them what is necessary to care for a pet. It is like we are actually telling them what to do and helping them through the process, very personal.
3:00 Achieve Readability: +
We have clearly labeled headers and pictures showing what is going to be covered in that section. There are also some bullet points related to making sure your pet has the right vaccinations which are very important for you and your pets' health.
2:30 Speak the Language: +
Our brochure is written in very plain English that everyone can understand. There are no really big technical terms and everything is explained so the reader can easily follow our suggestions.
2:00 Lead with Benefits: -
Since our brochure is about taking care of a pet it is hard to show benefits. One possible benefit is our brochure will be helping the reader take better care of their pet which will lead to a longer, healthier life for their pet.
1:20 Have a Single Message: +
I feel like we have a lot of information in our brochure but it is all helpful information. We have plenty of different sections but our overall message is helping the reader take better care of their pet.
0:50 Focus on a Product or Service: -
Similar to lead with benefits this section is a minus because we aren't really selling a product or service. We are just telling the reader the right way to take care or a pet. They don't have to pay for a service they will be providing that service to the pets themselves.
0:20 Make an Action Call: +
Our brochure is telling the client how to do the right thing when taking care of a pet and encouraging them to take care of their pet the right way.
Final Score: 7+ and 2-, based on these scores our brochures meets the criteria.
Comments
Reply
I agree with how you scored the Caring for the Pet brochure you designed. The emotional appeal and professionalism of the brochure is very apparent. Using real pictures and pictures of the cute pets makes this a very easy task. Being personal was easy with this brochure as you tell the reader how to actually care for their pet which is like a face to face talk specifically about their new pet. The readability of this brochure was great as it flowed well and was written without technical jargon that the reader wouldnt understand. I like how you showed a negative for the product and service focus and benefits section. It is hard to show them the benefits of cleaning their pet or the benefits of the humane society besides that it is a place to adopt a pet. The call to action is correct as you want the reader to really love their new pet. I think you did a good job analyzing this brochure.
Comments
Even though we worked on two brochures, we both had similar viewpoints of what we thought about the crash test. For example, you said you did not use clip art because it would not have had that much of an impact on the reader versus a real picture. I agree with this statement because it does lower the overall effect and may not be taken as serious. Achieving readability is one of the more important sections of the brochure. The headings of each section gave the reader a preview of what to expect which is vital in getting your point across to them. I think you did a good job in doing so and agree with what you say.
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I received the same scores as you did, which is a good thing considering we worked on the same brochure. Both of areas you had minuses, I had minuses also. I think so far our brochure has turned out pretty good. I love the graphics and the way the brochure is laid out. I am hoping this week, we can make it even better with new revisions. The points you made while taking the test were different from those that I made, which helped me to think about new ways to imporove the brochure. I am excited to work on our revisions this week to make our brochure perfect!