Reading response
Appeal to Emotions: (+) I think, our group did a good job on this area. We added proper pictures to make people want to volunteer and share the Christmas day event. I liked how green and red colors used in our brochures. I think our brochures have become eye pleasing with those complementary colors.
Be Professional: (+) The pictures, colors, and font style have been used properly with enough space. Therefore, I would like to say that our brochures look professional.
Be Personal: (+) I really liked how we moved the Santa’s picture to the front page. I think it evokes more personal feeling.
Achieve Readability: (+) I think our group did a god job on this area. Sentences were concise and informative.
Speak the language: (+) There is no technical word that the reader might not understand.
Lead with Benefits: (+) I think we have included the benefit of volunteering, which was sharing the joy with our community’s people. I will try to find the benefit of donating.
Have a single message: (-) As we have already brought up in the first draft evaluation, I think there’s still room for improvement in this area. We have to focus more on asking people to volunteer than on inviting them to the dinner.
Focus on product and service: (-) As I mentioned before, our brochure looks advertising two things, asking people to volunteer and encouraging them to join the event. I think this area will be fixed easily when we revise our brochures to have a single message.
Make an action call: (+)
Add your score: Seven positive scores and two negative scores. It looks like that our brochures don’t have to head to the garbage can. I expect they will go to the CFRC managers’ hands and get picked!
Comments
Comment
I had pretty much the same comments as what you had. I also had only two minuses. I agree that we need to work on the focus of our brochure. In one section we are basically inviting the reader to the Christmas Day Dinner. And, in another section, we are asking for volunteers and donations for the event. I think we should change our focus to persuading the reader to volunteer or make a donation. Otherwise, we take the risk of confusing our reader, which we definitely don't want. Other than that, the only other thing I noticed was that we are mainly listing how the CFRC will benefit from donations. We could maybe try to add in ways in which donating will benefit the reader.
Comment Week 7
I feel we are all on the same page for the most part. I also only had two minuses, but they were not on the same points. I feel our action call needs to be a little bolder. We need to tell our audience exactly what we want them to do when they finish our brochure (i.e. sent in our mailer or call the office). I also had a problem with deciding if we had a single message. I wrote a (+), but it was really up in the air. We discuss donating and volunteering. I think we are portraying these as two different messages, whereas I think they could be one combined message; ways to help the Christmas Dinner.
Comments.
I think that our results were the most interesting of all. All the things that I had given (-) you gave (+), which could be taken that we really improved from our frist draft to the secion, but I don't see changes in certain parts of the brochure. And you also had things (-) which I gave a (+) before. In some aspects, I think i should agree with you. I think we do need to improve the message that we are sending out. I think that we want to change our writing so that it is better directed toward a single point. You gave a (-) to "Focus on a single service." I think that we did a good job here in both of the drafts. I think that we focus on what is important. I think this aspect of our brochure is good.