English 420Y - Business Writing Online

5:00 Appeal to Emotions: +
Our brochure does appeal to emotions. By reading the information in our brochure, the readers feel the need to volunteer and save pets. They understand the pain since many of us in today’s world also have our own pet.

4:00 Be Professional: +
I feel our brochure is professional. We have used perfect pictures throughout the brochure. We also have a good color combination. We haven’t used clip arts nor have we mixed too many colors that would downgrade our brochure.

3:40 Be Personal: +
Our brochure appeals to the audience. The general information brochure talks all about volunteering and donating, which ever way the audience wants to choose to help. The caring for the pet brochure also talks about ten important ways that the audience can care for their pet. Hence overall, the brochure does look at life from the reader’s perspective.

3:00 Achieve Readability: +
Our brochure is very easy to read. We have included the information in various forms. We have divided the material into bulleted points as well as numbered them. We also have boxes for a new topic and hence the reader can find the information easily readable and can find its way through the brochure.

2:30 Speak the Language: +
our brochure is in the language that the customers can easily understand. I feel that the caring for your pet brochure could be changed a little bit, since it involves a bit of the scientific terms while explaining heartworm, fleas and vaccination. Just by explaining a few terms in the brochure itself, I think we should be fine.

2:00 Lead with Benefits: -
This is what our brochure lacks I feel. Though any reader would understand that caring for the pet, giving them vaccination, would prevent them from diseases, may be we could just add in a line there. Also we could add that by volunteering and donating they are helping the pets and in a way making themselves feel better.

1:20 Have a Single Message: +
Both our general information as well as the caring for your pet brochure have a single message. The caring for your pet brochure only talks about different ways to care for your pet. Hence this doesn’t include any unnecessary information. The general information brochure includes all the information on volunteering and donating.

0:50 Focus on a Product or Service: +
Our brochure doesn’t confuse the reader. The focus in our general information brochure is on volunteering and donating. Our brochure doesn’t have to many offerings to complicate and confuse the reader.

0:20 Make an Action Call: +
The action call in the general information brochure is to volunteer and donate. The action call in the caring for your pet brochure, overall, is to care for the pet before anything goes wrong.

0:00: (+) = 8 (-) = 1. Overall I think our group did a great job. We probably just need to change a few things in the text which would explain the scientific information better. We may also need to add in lines to show the reader the benefits of volunteering and caring.