Reading Response 7 - Brochure Trash Test
5:00 Appeal to Emotions: +
I think our group did a good job appealing to our audiences emotions. We use a red and green color scheme that makes our audience think about Christmas. Also, we placed pictures from the previous events to show some of the good times new volunteers could have.
4:00 Be Professional: +
Our brochure looks professional. We used Microsoft Publisher which gives us many useful tools to make our brochure look professional. I also think we used good pictures and logos which were supplied to us by CFRC.
3:40 Be Personal: +
I think our group does a good job at this so far. I think we can touch up some of our text to make it a little easier to read, but for the most part we are on the right track. In our brochure, we are explaining what a volunteer can do for us.
3:00 Achieve Readability: +
I think we do a good job of keeping our information concise and in an easy format to read. We have all of our sections labeled and the titles are in different color texts.
2:30 Speak the Language: +
Our brochure is in simple terms without having any long technical terms. Our text is very easy to understand.
2:00 Lead with Benefits: -
I think we explain volunteering in our brochure, but I think we lack on explaining why we need them. We need to appeal to our volunteers by explaining why others volunteer for this event and what exactly it does for the community.
1:20 Have a Single Message: +
I feel we do an OK job on this. I was not sure to put a plus or minus here because I think we do focus on the Christmas Dinner, but I think we still can do a better job.
0:50 Focus on a Product or Service: +
I think we do a good job of focusing on the Christmas Dinner. I don’t think our audience will read our brochure and be confused on what we are asking for.
0:20 Make an Action Call: -
I think we can use a little work here. We need to really emphasize exactly what we want from the audience when they are done reading our brochure. Maybe we should point out we really look forward to getting the mailer back from them.
Score: 7 (+) and 2 (-). I think we are doing good so far, but there is always room for improvement.
Comments
Comment
It seems like we both have pretty much the same idea on what needs to be changed. I agree that we need to work on pointing out the benefits. I think we should make sure to include how the person making the donation or volunteering will benefit. We could maybe add a little more about what the donations would be used for, as well. Also, I agree that we could use some work on having a single message. In one section, it seems like we are inviting the reader to attend the dinner. And, in the rest of the brochure, we are persuading the reader to volunteer or make a donation. I think we should make sure to keep the focus on volunteering and donating.
reading response
I agree to most of your arguments. I think we need to focus on the benefit area. As Rachel suggested, I will try to include why CFRC needs donations and what the donations would be used for. I agree that our article has a little bit weak appeal for the volunteer and donation part. I think we can strengthen the purpose of our brochures by adapting a single message. As we all agree, we have two different messages on our brochures, inviting people to the event and asking people to volunteer or donate. I think we should focus on the latter message. I also agree that we can use a little work more on making an action call.
Comments.
Our responses reflexted each other's best of anyone. Our responsed showed that we did have a significant improvement in our brochure from the frist draft to the second. According to our results, we appealed to emotions better and were more professional. I think that you are correct in saying this. the change of the color and things made it significantly better and I think you did a great job at that. The two things that we both said were poor in both of the drafts were "lead with benefits" and "make a call to action." We really need to work hard to improve these things and make sure that there aren't any (-) in our final copy.