English 420Y - Business Writing Online

The article was very helpful to realize what to notice when evaluating efficiency of a brochure. It was actually an indirect support of what I’ve been doing when commenting in my peer’s work. The first thing I evaluate is how professional they are. I think that is very important since it will give the idea of the organization. If they have a professional brochure that means they are very professional, if not I wouldn’t like to get involved with them. That is a very drastic decision that an organization should be afraid of. Secondly, the part of being personal also interests me a lot. In my opinion, that affects directly with “appealing to emotions” and “using their language”. If you fail to make the brochure personal then you will definitely don’t know what their language is or worst their emotions. Following a chain of reactions, the audience won’t understand the message or in the case of emotions they won’t feel moved of attracted to the brochure and its content.
Having a simple format is also very important when designing a brochure, not simple as sordid but simple as easy to understand. The most you will gain by doing that is “achieving readability” and the best way to do that is by using an organized format with bullet points, correct alignments and other details that should be taken in account.
Benefits are what move people to do anything and as the article pointed out, it is something that should be given great importance when talking about a product. I agree with this, as an opinion of a reader rather that an evaluator. What attracts me the most in any pamphlet, article or anything like that is when I can find that big word “save”. There are many other benefits people seek when reading a brochure and I know we shouldn’t let them down. I completely agree with this article and I will notice all of this aspects the next time I find a brochure.