5 Minute Brochure Test
Appeal to Emotions: +
Even people who don't currently own a pet can be moved by the idea of helping animals. Since both of our brochures deal with domesticated animals, specifically in the adoption, caring for an housing of said animals, the emotion appeal is easily identified whenever we speak of the help the shelter gives.
Be Professional: +
Having a simple but refined design in the format gives us important visual information without going over the top. To me, when you combine those factors and the result is both clean and visually attractive then that is professional looking literature.
Be Personal: +
We focus on what YOU can do to help the shelter and how your contributions directly effect the animals within the shelter.
Achieve Readability: +
Bullet points and larger lead spacing help to avoid fatigue of the readers eye.
Speak the Language:
Lead with Benefits:
Have a Single Message: +
The shelter helps animals. They need your help in order to continue. It is a pretty straight forward message and that is what we focus on: what the shelter does and what you can do to make sure it continues to do so.
Focus on a Product or Service: +
see above
Make an Action Call: -
We say how you can do these things, we don't specifically say to do them
Comments
comment
I think all of us pretty much thought of the same thing for the 5 minute test. I do think our pet care brochure needs a little work with language. All of thought that our strongest point is the professionalism of the brochures. It was a good thing we used publisher!
For the action call I think we need to add a little information to make sure we pass that test fully.
In totality I think we did a pretty good job!
reading response week 7
Do you believe that we analyze everything to death in this class or what?