English 420Y - Business Writing Online

Appeal to emotion :(+) I think our brochures appealed to emotion very well. The best way to appeal to emotion according to me is to make good used of pictures and both our brochures did that extremely well.

Be Professional: I think this was one of our strongest points. We maintained professionalism with the format of the brochure and in our style of writing. Using publisher also helped make it look more professional.

Be Personal (+) our brochures address each issue with an extremely personal touch. Using nice simple sentences also helped make it a little more personal. There were a few places though that I thought we could improve on this aspect a little

Achieve Readability :(+) this too is one of our stronger points. Neither of the brochures is over crowded and with the use of color and pictures we were able to make the brochures readable.

Speak the Language :(+) both the brochures used the technique of conciseness. We used short and simple sentences. These brochures can be read by anyone from an elderly person to a child so it was very important to keep them simple. We obviously did have a few errors in grammar etc. but those can be fixed quite easily.

Lead with Benefits:(-) .There is no direct benefit of volunteering or donating money but there is a satisfaction you get out of doing such things, maybe that could be incorporated some how. It’s something to think about!

Have a Single Message: We don't have a single message for the general brochure, there are 2 messages but they do not overcrowd the brochure so I think we did ok with that. The pet care brochure addressed only addressed one topic.

Focus on a Product or Service:This did not really apply to us because the brochure is for the humane society

Make an Action Call :(+) the general care brochure has an action call at the end, which I think was done quite well. The pet care brochure did not need one so one was not added for that.

All ina ll i think we did a pretty good job. I think we need to work a little on being personal in the pet care brochure though. I really liked this reading, its good to have a way to measure your own work.