English 420Y - Business Writing Online

The JetBlue crisis is an example of major company with communications problems that were mostly internal. As the ice storm blasted the northeast the JetBlue corporate officers were very slow to act in the situation. JetBlue also wasn’t up front if paying customers, which I consider unacceptable from anyone especially a corporation. I could definitely understand the customers’ frustrations in the way the situation was handled. Mr. Neeleman was extremely cautious in the way he cleaned this mess up, but it was too late.

Luntz describes how it would be an ideal world if everyone had all the knowledge they needed when born. This made me begin to think of the JetBlue crisis and how it would be ideal if everyone knew everything because then there would be less confusion and people would actually know what was going on. I don’t think that the JetBlue crisis was handled as effectively as it could have been. Luntz also stated in the chapter that the truth matters. I believe that the truth is always an important component in communication.

I think JetBlue was able to effectively handle their unfortunate event. I don’t only say this because the reading and research I did, but they are still around as a company. JetBlue was able to regain many clients trust by showing true concern for what happened to them. They offered refunds and other incentives to try to dampen the time and hardships the passengers went through. I think one of the main things that was able to keep JetBlue afloat in the end was the Customer Bill of Rights. This document really showed the customers and other airlines this kind of debacle is unacceptable.

After reading the articles assigned for this week, I can say that Jet Blue handled the situation effectively and ethically.

JetBlue's crisis is an interesting situation. I still do not exactly understand how this extreme problem could happen to such a large airliner. Storms happen everywhere and it's strange that any airliner would not have plans for when such situations arise. I don't think JetBlue acted in an effective way. They obviousl delayed many people and caused a great backup of passengers. The most effective thing is to have everyone fly out on their designated flights at their designated times. This isn't always practical, but would be ideal.

I think that the whole Valentine's day event was handled pretty well by Jet Blue. it's eveident from the the article that I found on USAToday.com. It says, " What meltdown?

Jet Blue handled the crisis the best that they could considering the situation and man power that they had. The situation worsened and they dug themselves so deep that is why it took so long to recover, but I think they were making a strong attempt. However, do I think Jet Blue prepared for a crisis similar to this one, no!

I found that after reading the articles assigned this week that I have been able to establish a good understanding of the JetBlue crisis. I feel that they responded well to there customers by creating the Customers Bill of Rights. However, I believe that they did not handle the situation very well internally. After comparing articles at the time of the crisis with present articles I have am a bit appalled at their course of action.

I think Jet Blue handled the unfortunate in a pretty affective way. There are only so many ways that you can apologize to your client and try to make sure that they will continue to use your services. I thought the Customer Bill of Rights is a good idea on their part. It's important to show that you care about your clients and that you are just as upset as them at the events that happened.

Reading the articles for this week, I could review the JetBlue's crisis in more ethical and professional view. Despite of the CEO’s responsible and sincere apology and promise toward the public, I found two critical points of the company’s reaction to the crisis. One was the professionalism, and the other one was the company’s ethics.