Project 2: Packaging and Promotion

Submitted by Anonymous on Sat, 2006-09-09 13:51.

For Project 2, we will work with a very familiar subject: commerce. More specifically, we will be dealing with pragmatic issues of product packaging and promotion. Like all acts of communication, particularly those that are explicitly persuasive, advertising is thoroughly rhetorical.

Each student will select five songs from our class song list. These songs will be used to create a compilation CD. Each student will produce an appropriate package for the CD (jewel case liner, disk with label, etc.) and one promotional material that targets a specific, appropriate audience. Promotional materials include, but are not limited to, the following:

animated .gif banner
Flash banner
radio spot
video spot
newspaper advertisement
magazine advertisement
flyer
poster
other

CD packages and promotional materials should be of a marketable caliber. Each CD package and promotional item should be accompanied by a thorough design plan. Neither the CD package nor any promotional materials may contain any copyrighted material.

The class will read texts over package and promotional material design. Each student will be responsible for creating a 1-2 page document about one of the readings (I will assign them). The documents should contain:

a summary of the reading
ideas about how the reading can be applied to our project (this section is more important and should be the bulk of your report)

These documents are two-point homework grades, and do not factor into the Project 2 grade.

Project Deliverables:

CD package (with design plan)
promotional item (with design plan)

Due Dates:

CD package design plan draft due 2/27
promotional material design plan draft due 3/8
CD package draft due 3/19
promotional material draft due 3/21
final CD package (with design plan) and promotional material (with design plan) due 3/29