Remember the components of the rhetorical design process:

• Statment of Purpose:
• sense of purpose
• audience
• context
• Production:
• strategies
• medium
• arrangement
• Testing

Structure your design plan by laying out the goals of your work by discussing its purpose, audience, and context (statement of purpose). Then turn to how your choices of strategies, medium, and arrangement (production) accomplish the goals you have established. If possible, outline how your work will be tested. Look at pages 52-54 of Compose, Design, Advocate excerpt 2 for information and examples.

Don't use "I" at all if possible. Don't talk about your process producing the text; talk about what the text does and how it works.

Remember that for the final draft of your design plan, your work should be finished. There should not be statements in your final design plan about maybe doing this or that. You should only talk about the work's goals and how it accomplishes them.