Wednesday (1/6)
In Class:
- Course introduction
- Website overview
- Print and sign course contract
For Next Time:
- Register account on website
- Comment on Personal Introductions post
- Read Corporate Communication Project page
- Comment on Corporate Communication Project Questions post
Friday (1/8)
Due Today:
- Signed course contract
- Comment on personal introductions post
- Comment on Corporate Communication Project Questions post
In Class:
- Discuss Personal Introductions post
- Introduce Corporate Communication Project
- Discuss Corporate Communication Project Questions
For Next Time:
- Read "JetBlue Apologizes after Passengers Stranded"
- Read JetBlue's Customer Bill of Rights
- Watch this video from contemporary JetBlue CEO David Neeleman
- Read "Be the Guy with the Megaphone"
- Read "10 Steps to Recovery for 'Jet Black and Blue'"
- Read TCT Chapter 5: Ethics in the Technical Workplace
- Read Luntz Words That Work excerpt
- Read Parsons Ethics in Public Relations: A Guide to Best Practice excerpt
- Read Ruff and Aziz Managing Communications in a Crisis excerpt
- Comment on Reading Response #1