After seeing the video in you tube and reading chapter 1, it is very important that when writing a letter to a customer one clearly understands the purpose, the context and response that those involved in the situation might face. In this specific scenario in which customers were under an unpleasant situation it is very important to understand the context, for not doing so might cause an unwanted negative customer response. In analyzing the rhetoric situation, I will describe the context of the situation as a very unfortunate one in which Jet Blue will be kind of asking for forgiveness.
Here is my letter draft. Please make as many comments as possible.
http://www.usatoday.com/travel/news/2007-02-17-jetblue-flights_x.htm
This is the URL. Please let me know if one can not see it.
Human Capital Analyst - Advanced Quantitative Services (AQS)
Location: Los Angeles, California
Firm Service: Human Capital
Reference Code: S08NATCF08DEC-HC
Type of Position: Full-time
Job Description
Work Experience
Question No. 1
1. Casa Inglesa Ltda.
a. Assistant Manager
b. Barranquilla, Colombia
c. May 2003 to Aug 2003
d. Rolant Hughes and Elizabeth Angulo
e. Requirements: Pursuing a college degree
2. Vector Marketing Corporation
a. Sales Intern
b. Atlanta, GA
c. May 2004 to July 2004
d. Alan Blum
e. Requirements: Pursuing college degree, good communication skills, responsibility , dedication.
3. Deloitte and Touché
a. Audit and Tax Internship
b. Atlanta, GA
c. Jan 2005 to Aug 2006
d. Stephanie Crawford