English 420Y - Business Writing Online

After viewing the youtube video provided for us, I viewed several more videos and read some stories posted on the internet. The one I decided to use can be found at this link:

http://jetbluehostage.blogspot.com/2007/03/my-questions-for-neeleman.htm...

The video I chose was from a person on the plane who took footage along the way. It is what he called the 14 hour hostage. The URL for the video I chose is: http://www.youtube.com/watch?v=YnnJeV-Gtas. The video goes from the beginning from when the passengers were boarding and you can see parts in betwee. You can tell from the video that many of the customers are agitated and concerned about what is going on even when they are boarding. Many passengers were treating the crisis much like a joke at first, then they became more serious as the number of hours become a two digit number.

I thought it was very interesting to watch the jetBlue’s customers reactions. This clip, which I provided the link for below, gives a great insight into what it was like to be on the plane for several hours. It was shot from a passenger in a seat and captures flight attendants dealing with disgruntled customers. From what I gathered, the staff seemed very confused and misinformed. Customers were most upset by the fact that they kept getting told different stories from the employees. I also found a letter that was written by a woman trapped on the tarmac for 10 hours.

Please give me suggestions! Thanks!

I think a quote from page nine of Chapter 1 sums up the importance of writing in context, "When your writing is not attuned to context, you miss the opportunity to act on real people in real situations that matter." This qoute also seems to relate to the writings we have been doing this week. I found the section in the reading that discussed taking into account the readers context to be interesting. In writing the Jet Blue letter it will be important to consider the circumstances of the reader, so it will be effective.

The JetBlue customer video I found on youtube.com can be found here: http://www.youtube.com/watch?v=SOo-tG9q2h0

After watching the video provided, I did a little searching for another response by someone who experienced the JetBlue crisis. I found a video filmed by a guy traveling with three other guys from New York to Sacramento, California. The web address for the video is: http://www.youtube.com/watch?v=SOo-tG9q2h0&mode=related&search. The four guys kept a video record of everything they endured during their trip. They would give updates every so often saying how long they had been waiting and what it was like.

I found a video on YouTube filled by a college age student and three of his friends while going through the termoil of the snow storms with JetBlue. It took him two and half days to get from JFK in New York to Sacramento California. I understand why he was angry at JetBlue and the reason for his complaints in the video. He did mention the Customer Bill of Rights and how he was going to get a refund for his ticket, but he said that he was not going to get a refund for the two extra nights of hotel rooms he and his buddies had stay.

I thought the chapter about writing and rhetoric was valuable. It showed the complexities of writing and how there is so much to consider. There is obviously more to consider than content and grammar. When writing for JetBlue I should think about it as a rhetorical situation considering: the reader, the writer, and the text thus creating the context. I should consider the reader's knowledge, experiences, memories, expectations, feelings, and desires. Understanding my reader would really benefit in helping my letter or press release to be read positively.

Please give me some useful feedback