Firestone Project Rubric

Press Release

Content(5%)-Does your press release have appropriate information?
Audience(5%)-Does it appeal to the audience you are targeting?
Format(5%)-Is the format correct? Does the document appear professional?
Spelling and Grammar (5%)- Are there any spelling and grammar errors?

Recorded Message

Clarity(5%)-Do you speak clearly and effectively?
tone(10%)-Is the tone of your message appropriate for the nature of the crisis?
length(5%)-not too brief, not too long

Internal Memo

Press Release-

• Formatting (5 pts)
• Content (5 pts)
• Language (5 pts)
• Target audience (5 pts)

Recorded Message-

• Tone appropriateness (5 pts) Demeanor proper for what is discussed
• Presentation (5 pts) Are you maintaining good posture, eye contact etc.
  Audio clarity, residual noise, etc.
• Content (5pts)
• Length (5 pts) Too long? Too short?

Internal Memo-

• Formatting (10 pts)

Memo link for good instructions: Purdue University's the OWL.
http://owl.english.purdue.edu/owl/resource/590/04/

To: Bridgestone Firestone Retail Dealers

From: John Lampe, CEO Bridgestone Firestone, LLC.

Date: January 14, 2000

Subject: ATX I, ATX II, and Wilderness AT Tire Failures

1. Link to online resource:
http://www.penfield.com/UHGhandbook/memo.htm

2. Current internal memo draft

To: Domino's Franchise Owners

From: David Brandon, C.E.O
Date: April 16, 2009
Subject: Video Crisis Reaction

http://esl.about.com/od/businessenglishwriting/a/bizdocs_2.htm

From: Evan Hardy, president and owner of Peanut Corporation of America

To: Managers of Production Facilities

RE: Voluntary Recalls

We would like to take this time to let you know of immediate changes to be made to the sanitation practices within our factories. Upon receiving this message we ask that you hold a mandatory meeting to relay this information of these changes to your employees. We also ask that the minutes of this meeting be recorded and relayed back to the Lynchburg Headquarters.

To: Acorn Employees

From: Tyler Harrison, HR President.

Date: 10/15/09

Subject: Upcoming policy changes.

Dear Employees,

You are likely aware of the current situation ACORN is in. Due to the illegal assistance that was videotaped and posted on youtube, we now have to make several policy changes within ACORN. While these changes might be an annoyance, we expect your cooperation as it is necessary for the company to continue operation.

Background Checks

http://www.rpi.edu/web/writingcenter/memos.html
The Writing Center at Rensselaer Polytechnic Institute

Internal Memo

TO: Employees of the Endoscopic Center of Southern Nevada

FROM: Dipak Desai, chief administrator

DATE: February 6, 2008

SUBJECT: Actions being implemented after discovery of reused vials of medicine.

Dear patients of the Endoscopy Center of Nevada it was found out in February 2008 that our clinic was reusing single dose vials of medication. This went on for four years before an investigation began that eventually uncovered these highly unethical and dangerous practices. Unfortunately almost 800 patients were infected with hepatitis C and HIV before the investigation took place. Luckily the practice of using unsanitary syringes was brought to a halt before anymore people could be affected, but every sick patient is one to many sick patients.

FOR IMMEDIATE RELEASE
Salmonella Strain in Peanut Butter to Be Eliminated

Lynchburg, VA, - January 13th, 2009 – On January 10th, 2009, a container of peanut butter in a Minnesota long-term care facility produced by Peanut Corporation of America (PCA) was found to contain a strain of salmonella. PCA today announced the voluntary recall of its suspected peanut butter products.

FOR IMMEDIATE RELEASE:

Firestone Starts Investigation on Select Tire Models

Nashville, Tenessee, United States- January 7, 2001- A investigation is being conducted on the safety of Firestone Tires models ATX, ATX II and Wildnerness AT according to CEO of Bridgestone Firestone, LLC, John Lampe.

Due to recent reports of accidents involving Ford Explorer vehicles, which carry Firestone Tire Models, Bridgestone Firestone, LLC is concerned and conducting investigations to reassure the public that Firestone is providing them with high quality and safe products.