English 421Y: Technical Writing Online

The preliminary research for the white paper project that I am responsible for primarily concerns the introductory information. This introduction can be decomposed into three separate topics. First, what exactly is the problem? Next, why should small businesses be concerned about said problem. Finally, how do we propose to resolve this issue.

To start off, we argue that the lack of collaboration within small businesses is a serious issue that each and every small and/or startup company must be concerned with. The article found here insists that a lack of collaboration such as that found in the modern business environment is entirely too common and often times leads to undesirable outcomes. The article also presents ample real world examples that are very applicable to the topic at hand, as well we detailed descriptions of what is happening, and why.

I am confident that this reference is thoroughly credible for a number of reasons. First, and foremost, Sandra S. Donovan is the author and has held numerous managerial and executive positions at some of the largest companies in the world including Standard Oil Chemical, British Petroleum (BP), Johnson and Johnson, Horizons Research, and more. Beyond this, Donovan offers sufficient supporting facts and detail for any argument she presents. This information will prove beneficial when we reference this piece in composing our white paper. Finally, this piece’s credibility can be validated through its publication in R&D Innovator, a reputable magazine honoring leaders such as Donovan.

This article includes numerous useful reference portions, as far as acquiring facts and details, but also offers a clear, readable format that makes it significantly more appealing. This piece covers many important aspects that relate to collaboration, including effective leadership, creating a collaborative work environment, and synergy, all of which will be covered to some extent in our white paper.

Reference link: http://www.winstonbrill.com/bril001/html/article_index/articles/201-250/article241_body.html