A Last Bit on the Tropicana Package Redesign

jtirrell's picture

This story popped up in my RSS feeds today: "Tropicana Line's Sales Plunge 20% Post-Rebranding." It contains a link to a video defense of the redesign from Peter Arnell, whose agency produced it.

This isn't a big deal, but it does underscore how design has real, tangible effects—including on purchasing.