For my instructions project, I have decided to brew a batch of beer. This instructional process will cater to people looking into brewing their own beer, or a novice attempting to expand their knowledge. I will include a list of required tools, equipment, ingredients and an outline of the process. From these instructions I hope to encourage people to try brewing their own beer as well as give tips and tricks to help improve the batch.
Brewing beer can be expensive up front, but the more you learn and the more you brew, it can become better and cheaper than buying six packs all the time. You can also find kits for almost any flavor.
I believe I am qualified to complete these instructions because I have done quite a bit of research on home brewing. My roommates and I have made multiple batches over the past two and a half years, with each batch getting better and better. I have already basically pieced my own instructions together, improving on previous attempts and poorly written instructions by others.
This project will seem to be a little more intense than it really is. It’s also not going to be possible for everyone to try. However, I chose this idea because it’s different, enjoyable, and I want to encourage people to try home brewing something of their own. My roommates and I were also looking for an excuse to make another batch.
For my first audience, the possibly, hopefully interested, I will be brewing a simple American IPA (India Pale Ale, a medium bodied, slightly bitter beer). I will provide a list of required equipment and tools. Most of this equipment I will attempt to source from local stores to reduce costs and hassle. I will provide various websites and stores to source ingredients and any other necessary equipment. The instructions, from cleaning and sanitizing up to bottling, will be clearly laid out with many pictures and specific details. This will allow the beginner to get a feeling of the process without having to spend a fortune.
For the more advanced audience, I will go over equipment more specifically. I will talk about what is included in brewing different styles of beers, as well as tips and tricks to spice them up. I will go into detail how the ingredients interact and how the alcohol content is formed. I will talk about what beers go well with certain foods. I will also try, if roommates and time allow, to brew a second, more complex batch.
Just a disclaimer: you don’t have to be 21 to home brew, but you still have to be 21 to drink it. 
Instructor Feedback: breal
You have a good start here, Brandon. I think your distinctions between audiences is a step in the right direction; however, you do need to explicate your two audiences in terms of their needs, values, and expectations. That is, focus not just whether they have more or less experiences, but what they expect from their first time, why they might be trying home brewing in the first place, etc. Right now, you have only distinguished them in terms of knowledge and experience. That being said, I think that your plan for responding to these two audiences will work: walking one group through one beer and offering the other group of users specialty processes. The focus I describe above should be used to help you better compose and design your instructions.
As Jeremy and I have been telling the class, it is vitally important to your project's success that you produce two clearly distinct instruction sets. The general worry with this project is that the difference between the two sets will be one of degree (that is, the expert set will simply be a truncated version of the novice set); we are expecting a difference in kind (the expert set should be qualitatively different from the novice set). Be sure you keep the distinctions you make here in your proposal in mind as you compose your instructions. It should be clear from the instructions that they have been purpose built to meet the competing needs, values, and expectations of the two audiences you have described here.
Note: I would have liked to have seen a little more specifics about the look of each instruction set. It is very unclear how you will respond to these particular audiences with specific documents.