English 420Y - Business Writing Online

This week was another busy week for our group. Once again our group split up the work so that we could divide the work and all do our part. Kim and Pratyush worked on the Caring document while Soo Yun and I worked on the General information document. I am not sure how Kim and Pratyush split up the work, but Soo Yun and I split it up so that she would do the design after I emailed her my revisions. The reason that we split the work up this way is because I do not have Microsoft Publisher. We made our revisions after the Clinton County Humane Society made their comments.

This week started off very busy for our group. Since we had to turn in another draft of our project by Tuesday, we had to work hard to get everything completed in time. It did help that I was in Florida and had to work in the business center of our hotel. It seemed as soon as I got started on something then someone would show up. We got past that though and are ready for the final week of this project. At this point in the project, everyone seems to be working very well together and will do anything to make this project a success.

Now that our brochures have been edited and re-worked, I believe that we are on the right track and will produce a great brochure. To ensure this, here are the results of the trash test.
Appeal to Emotions: +
Both our general information and caring brochures appeal to bettering the lives of adopted and abused pets. We appeal to one’s emotions through short informational readings about how to care for one’s pet and through how one can help out sheltered and abused pets through philanthropic efforts.
Be Professional: +

This past week has been a very busy week for our group. Together we put together two very nice brochures. We decided to use Microsoft Publisher as our desktop publishing software. This is supposed to be a very simple program to use, and it allows us to put together a very professional brochure. The downside to this program is that I do not have Microsoft Publisher on my computer. This has limited me to only editing and sending pictures and content for the brochure.

Chapter 24 and 37 played a very important role in the creation of our two brochures. As we began creating the brochures, we wanted to create documents that drew our audience in and kept them interested. To draw our audience in we made sure that we achieved the correct proximity. Since the proximity drew our readers in, we made sure that our brochures offered variety to keep our readers interested. We knew that if our brochures did not offer some bit of variety that our readers would become bored and eventually not finish reading our brochure.

This week being the first week of the project, was more of a learning experience rather than doing work. After I sent the first email on Tuesday, Kim took the leadership role and began forming how the group would function. After a few emails, we all started saying what our strong suits were so that we could divide the work up accordingly. This is what eventually led to the formation of our gantt chart. As of right now, we all know the work that we are supposed to be researching and by early next week, we plan to have a rough draft completed and ready to turn in.

Bryce Sexton
Reading Response – 5

As I read through chapter twenty-five, I find many ideas and subjects that will help me and my group for our final project. These ideas can and will be very helpful because this chapters lays out the entire brochure making process step by step. The chapter begins with some broad ideas, but as I read further, I find that the ideas become more and more specific. This is great because this is how the writing and design process goes for me.

Attached is my final project. Please make comments.

Attached is my business letter draft. Please feel free to make comments. Thank you. Bryce Sexton

Bryce Sexton
Reading Response – 4

After watching the video and then finding one of my own on YouTube, I know understood just some of the hassles that Jet Blue customers faced during the blizzard of 2007. There are definitely two very different audiences that need to be addressed in the same letter by Jet Blue. The first audience would be the customers who experienced the ordeal first hand. The second audience would be the customers who were at home that Jet Blue needed to convince to fly with them again.