English 420Y - Business Writing Online

Here's my press release draft. I appreciate any comments and advices to improve it!

Reading the articles for this week, I could review the JetBlue's crisis in more ethical and professional view. Despite of the CEO’s responsible and sincere apology and promise toward the public, I found two critical points of the company’s reaction to the crisis. One was the professionalism, and the other one was the company’s ethics.

Here is my fianl project draft. The file containts my job ad analysis, cover letter, resume, and project assessment. Since the job ad page is not available anymore, I couldn't include it.

The helpful website I found is
http://ezinearticles.com/?JetBlue-07-Valentines-Day-Crisis---The-Case-For-Chief-Reputation-Officer-(CRO)&id=481010

The author mentions good examples, such as Enron and ExxonMobile's oil spill, to emphasize the importance of a company’s reputation, trust and prompt responsiveness to the public along with some ciriticisms and advices. As we all know, the two companies did not take their damaged reputation seriously and as a result they don't exist anymore.

Here's my cover letter. Feel free to offer any comments and advice.

The 5 candidates I chose to call for an interview are 5, 8, 13, 23, 32. Scanning all resumes within 10 minutes, first of all, I looked at how well a resume has been organized. If a resume hase been written in small font size and too lenghty or has abused bold and highlights improperly, I skipped it. In another hand, if a resume was very easy to read and well-organized with proper blank spaces, I felt like to read it more in depth.

Here's my resume. Any comment's welcome.

I have one experience of making mistake in email. Taking one of my major classes, I had to attach my research report in the email which I was going to send to the professor. Since I didn't include an adeqate subject line, he regarded my email as a spam mail and discarded it. After a few weeks finding out I was the only one whose grade had not been posted yet, I had to send an email again to him to get mine graded. In this case, among the ten habits of successful emailers, including an informative subject line seemed to be missing.

The job position I chose is strategy business analyst at Accenture. Accenture Group is one of the largest global consulting firms in the world. This company deals with business consulting, process design work, and the application of technologies to business. To produce successful solutions for clients, company seeks creative ideas out of traditional paradigm and unique future predicting skills from employee. Through this job, I believe that I will be able to begin my career as a professional data analyst as well as a consultant.

1. I don't have work experience. 2. name: M.S. church in Korea visited an asylum for the aged- Talk and listen to them and helped them with technological use. valuteer work at an orphage every week- help them with school works. Taught english and math. 3. I don't have any internship. 4. I took CS 180, 240 and 350. -skilled in computer language(programming) I took STAT 513, 512- worked in a group and used SAS programming in every project to inspect and solve a company's error based on data analysis, which is risk management.