English 420Y - Business Writing Online

This week was a busy week because our final group project was due on Wednesday. We received comments from other groups and the Humane Society about our brochures. After reviewing the comments from the Humane Society I realized that I went in a different direction than the Humane Society and it was not a good representation of them. This caused me to completely redo the brochure. I started from scratch and reformatted everything to be more “warm” and added more pictures per the Humane Society’s request.

Final drafts are attached

This week started off with editing our project for us to resubmit on Tuesday. Sunday and Monday I was able to work a little on revisions but was forces, because of work, to make most on Tuesday. Since I have been in charge of working on the Humane Society brochure that is the one that I worked on editing. I looked at the comments that were provided by Ryan and tried to improve the brochure. I ended up changing the back cover to remove the directions and instead put a quote and picture. On the inside of the brochure almost all of the text needed to be reworked.

I believe our general brochure, the one I helped write, does appeal to the emotions of our audience. I think that the key to that is in the pictures that we provide that make people really feel for the animals and want to help them. The pictures we used are not clip art or other cheap graphics. They are quality pictures that we copied from the Humane Society website. We also included a short saying on the back of the brochure with an image that appeals directly to people’s emotions.

The brochures for the project are attached

This week we had the first draft of our project due. During the end of weed five and the beginning of this week our group had not finalized exactly who was going to do what part. I received a few e-mails about group members working on the pet brochure so since I was going to be working the day it was due I decided to work on the other one. I found the text information on our web site and then looked at the Humane Society web site for more information and pictures. After finding this I began to work on the brochure in Microsoft Publisher.

For my group I was responsible for working on the general information brochure for the Humane Society. When working on the brochure I tried to include many of the items that were covered in the reading. The brochure had to be concise to fit all of the information that the Humane Society wanted in the document. This meant choosing words carefully to make them most effective. The Humane Society sent us some of the text that they wanted include but most needed to be fine tuned before inserting them in the brochure.

Your comments are welcome!!!!

This week the work load was very light and most of the e-mails involved the group members introducing themselves and explaining scheduling conflicts. Tonight the first assignment was due. I worked from 7:00am to 10:00pm with only a short break in-between. During my break I noticed that we had yet to communicate how the work was going to be divided. I decided to work on a rough draft for the group and e-mail it out to everyone before I went back to work. I let them know that I would be returning late and to make changes as they saw fit.

The brochure that I chose online was one about how to prepare for tornados and thunderstorms. You can find a copy at http://www.nws.noaa.gov/om/brochures/ttl.pdf. I chose this brochure because I thought it displayed all of the aspects that I read about in the text to make a good publication. The front cover drew you to the publication with the amazing pictures of natural disasters. The colors and alignment they used was described exactly in chapter 25. They choose to align the pictures of center on opposite sides of the paper.