English 420Y - Business Writing Online

The JetBlue crisis is a situation that everyone hopes they do not have to encounter. Being stranded on a plane for 11 hours without clean water or a restroom is not a desirable situation. For the Corporate Communication's project I thought one important part to consider before writing the press release, etc was what really happened. I kept questioning why people were stranded for so long. How is that possible? Why could they not merely walk off the plane? What were the lagistics that made the situation so hectic and complicated?

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February 20, 2007
Recovering from a Crisis: Jet Blue Gets It Right
How would you respond to a week-long fiasco of international media scrutiny and criticism following a highly publicized episode of your intolerable treatment of customers, especially if your company was founded on a pledge of superior customer service?
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The article I chose concerning the JetBlue crisis comes from the Businessweek magazine website. The article gave a brief description of the meltdown on Valentines Day, but more importantly addressed what the future holds for JetBlue Airlines. One interesting part of the article was a paragraph describing how Businessweek removed JetBlue from it's list of Customer Service Champs. I am not really familiar with this periodical, or the validity of this list, but apparently JetBlue had a #4 ranking and had racked up service accolades faster than any other airline.

The article that i have found was posted on CNNMoney.com on february 15, 2007. It talks about the increse in the stock prices of jet Blue, even after having followed such confusion due to cancellations and delays. As stated by the article, "people still like their low fares and simple product." The situation was well handled by the company as the CEO admitted his mistake and also releasing the customer rights, which would compensate the customers for their inconvinience.

http://money.cnn.com/2007/02/15/news/companies/jetblue/index.htm

The article I found was published a couple hours ago on the CNN website. It talks about the result of the JetBlue crisis in February on JetBlue Airways founder and Chairman David Neeleman. In addition, the article discusses how the company has reorganized and responded to the February disaster. Since the February incident David Neeleman is no longer CEO and Chairman of JetBlue. Although it was originally presented as a mutual agreement between Neeleman and the board of directors, this was not the case at all. Neeleman was basically forced out of a position he still wished he could have.

I chose this article first and foremost because it was written by a well respected magazine: TIME. TIME magazine has been a front runner in news for decades. I also chose this article because it highlights a different company's crisis management success. Along with this sucess, they also give examples of other bad crisis management situations. Within this article, TIME magazine writes about the differences between how they were handled. This gives us a better insight into how Jet Blue handled the crisis compared to others faced with similar problems.

The helpful website I found is
http://ezinearticles.com/?JetBlue-07-Valentines-Day-Crisis---The-Case-For-Chief-Reputation-Officer-(CRO)&id=481010

The author mentions good examples, such as Enron and ExxonMobile's oil spill, to emphasize the importance of a company’s reputation, trust and prompt responsiveness to the public along with some ciriticisms and advices. As we all know, the two companies did not take their damaged reputation seriously and as a result they don't exist anymore.

Human Capital Analyst - Advanced Quantitative Services (AQS)

Location: Los Angeles, California
Firm Service: Human Capital

Reference Code: S08NATCF08DEC-HC

Type of Position: Full-time

Job Description

http://www.msnbc.msn.com/id/17237390/

This is the news article I found about the JetBlue incident in February. It stated that Jet Blue would pay millions to their customers stranded in February. Also they introduced the passengers bill of rights and the details associated with it. This can help with the project as it can give more facts about what happened on during the snowstorm and the aftermath to use in the project and some good quotes given by the CEO of JetBlue.

The job that I chose to apply for is an O&M operations site supervisor at the Johnson Controls facility in West Lafayette, In. There are many reasons that I feel this job is right for me. First all, Johnson Controls is a global company that focuses on growth. This is appealing to me because I know that I want to work for a company that is moving forward and not backwards. Secondly, this position fits in very well with my major. Since my degree will be in OLS, and I have concentrated on manufacturing, this position will sit very well with me.