Corporate communication project

rmarschk's picture

Corporate Communication Final Project

Here is a copy of my final PDF

esschill's picture

Corporate Communication Project esschill

Here is my project.

Corporate Communication Final Project

I have included my final press release and business letter along the Text Analysis for Jetblue Air carrier.

Business Letter Jetblue

I wrote this very similar to my press release.

Jetblue

This came from Wikipedia: JetBlue Airways is a major American low-cost airline owned by JetBlue Airways Corporation (NASDAQ: JBLU). The company is headquartered in the Forest Hills neighborhood of the borough of Queens in New York City. Its home airport is John F. Kennedy International Airport. JetBlue is a non-union airline.

rmarschk's picture

jetBlue

Your comments are welcome

basexton's picture

Jet blue Crisis

The Jet Blue article that I chose depicts some of the ramifications that occurred after the Valentines Day meltdown. Three months after the meltdown, the CEO of the company was replaced by the company president. The CEO did not leave the company, but stepped down to play a more strategic role. The board and CEO agreed on this, and believe this is the best move for the company. In his new role Neeleman is trying to save the company from another 30 million dollar mistake.

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