English 420Y - Business Writing Online

5:00 Appeal to Emotions: (+) Christmas is a very sentimental season and especially a time for giving. I think our group does an excellent job at encouraging people to give back to their community in some small way whether its money or time by appealing to their heart.
4:00 Be Professional: (+) I think our brochure design appears simple but not cheap. We did use pictures that the organization gave us that were obviously not professionally taken photos, but I think the natural side, and the honesty that those pictures portray only helps in the brochures appeal.

Appeal to Emotions: +

Appeal to Emotions: + Our brochure connects to the audience’s emotions in several ways. The phrases like “Celebrate Christmas with your Community!” and “Santa’s Nice List” remind people what the true meaning of Christmas is about. People will want to be on “Santa’s Nice List.” It also appeals to the audience’s emotions by explaining the purpose of the Christmas Day Dinner which is to provide a warm meal, presents for the children, and a place to be on Christmas day. The audience will feel this is very important because Christmas is usually spent with family or friends.

Appeal to emotions: (+) I believe the brochure my group created appeals to the emotions of the readers. We included pictures of the Christmas Day dinners held in the past to show how happy the kids were.

Be Professional: (+) For the particular purpose we had, I think we did a good job of making our brochure seem professional. The pictures may not be the best quality, but we didn’t choose them.

Be Personal: (+) For the most part, the text of our brochure talks about ways in which the reader can help. Because of that, I would say we kept our text pretty personal.

The brochure exercise was useful in determining if our group's document will get noticed. Much like writing a resume, a brochure must catch the readers' attention and inform the reader in a consise, professional manner.

Appeal to emotions (+)
Our brochure does a good job trying to, " strike an emotional chord" with our readers. Everyone realizes that it is important to have a place to be on Christmas, and to provide for children in a bad situation. The pictures we use illustrate how the community can help those in need.

Be Professional (+)

5:00 Appeal to Emotions:+
The cover of the general brochure appeals to the emotions mainly with the dog on it. He looks like he needs a home and that is what the humane society is about. Also, the phrase "Because We Care" shows the emotion of love to the animals they work with.

4:00 Be Professional:+
The design was ok for this brochure. It appeals to the younger crowd and that is who is important for the humane society to get the kids to have the want to adopt a pet. If it needed to be dressed up more, it could but I think its fine as is.

3:40 Be Personal:+

5:00 Appeal to Emotions: +
Our brochure is filled with pictures of cute cats and dogs that would make any one want to help them out. The general brochure also does because the front cover picture is a cute dog that just makes you smile when you see it.

4:00 Be Professional: +
We didn't use any clip art or graphics, only real pictures of real animals. This is a lot more professional that some cartoon pets and clip art. Real pictures helps the reader relate to the real pet they can help out and adopt.

3:40 Be Personal: +

5:00 Appeal to Emotions: It is my feeling that this brochure plays towards peoples emotions. It makes people remember Christmas. Also, phrases like, “Bring out the inner Santa” and “Santa’s nice list” make the reader feel more obligated to participate +

4:00 Be Professional: I think that our photos look professional. There could be some tweaking to make sure they looks slightly better, but what we were provide with we couldn’t have done much better. I also like the placement. +

5:00 Appeal to Emotions: +
I do think the brochure design I came up with does have an emotional affect on prospects. The affect of the front cover picture does play a key role in persuading people to come by the shelter. Just the look of the dog can be very poignant especially to those who are die hard dog lovers.

4:00 Be Professional: +

I believe that our brochure appeals to your emotions mainly because of the cute pictures of the dogs on the cover. I know that when I see our covers, it makes me want to adopt a dog! I think most of the people who would be reading our brochure are very interested in getting a pet to help rescue them. Any pictures of animals would appeal to their emotions therefore I do not think this task was very hard to accomplish.