English 420Y - Business Writing Online

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After reading about writing and rhetoric in the context from Thomson Handbook, I once again realized the importance of knowing well about my audiences and having the right tone of addressing my words to them effectively. Especially the JetBlue situation was a good example of showing these two key points that should be neatly organized in the writing. I think being in the reader’s perspective as much as I can trying to understand their situation and what they would want to hear from me would eventually create better letter than just explaining my position.

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It was interesting to read related articles about JetBlue crisis following the process of handling the situation, not just simply focusing on the news of thousands of customers stranded in airports because of the severe weather condition. I think I cannot say they handled the crisis in such an effective way but it seems more reliable that they tired to handle the problem in ethical way. They admitted their problem and apologized through national television and on their website rather hiding or denying their responsibilities.

Here is the Employment Final Project!

I found this article very interesting related to our reading Jetblue’s crisis. It mainly focuses on the interview with David G.Neeleman, the founder and chief executive of Jetblue Airway and explains what the problem of this disaster was. He admitted that his company’s management was not strong enough to handle the situation. He concludes the major reason for this crisis to be the shoestring communication system that let pilots and flight attendants in the dark.

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Since I only had ten minutes to go over 34 resumes, I focused on the organization and objective of the resume. It wasn’t an easy job to go over in that short time. I could imagine employers going through numerous resumes by almost just flipping each page. I realized that it got to have something outstands than others to give strong impression. When I went over the resumes, I focused on first how well it was organized and I took more time to read ones that had a clear objective combing purpose and ability of the writer.

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As I read through fantastic journal article, I felt like I stepped to the real world just for a minute realizing that the business world is not as friendly as I imagined. It was more like a battlefield where there is no excuses no exceptions. The author criticized examples of poor resumes using inappropriate words giving an impression of full of questions and dismay. As what I learned from instructor bog on resume, he also emphasized importance of using readable format that can quickly guide to the points that can grab attention and finally force reader’s respect.