English 420Y - Business Writing Online

I would appreciate your comments!

The JetBlue customer video I found on youtube.com can be found here: http://www.youtube.com/watch?v=SOo-tG9q2h0

Here is my press release, let me know what you think!

JetBlue is not the first company to have unhappy customers that received poor service by any means. However, they are one of the greatest examples of customer mistreatment. Through the readings, it is made clear that people respond to clear, concise, non-complicated information. While the long lines of customers were wondering what was happening, JetBlue should have begun handling the situation right away. I dealt with a similar situation just yesterday. Storms struck the nation and flights were cancelled all over the country. United Airlines handled it.

The attached PDF file is my Final Employment Project.

The article I used can be found at this website:

http://crisisblogger.wordpress.com/2007/02/19/can-jetblue-recover/

The article begins by explaining hat JetBlue is in the middle of a major crisis, and then saying that they are dealing with a frenzy of bad press. One of the most important parts of the beginning of the article is when the author states:

The basic rules for response when things have gone wrong are:
1) Accept responsibility
2) Apologize and make restitution if possible
3) Clearly identify the changes that will be made to prevent recurrence

I would appreciate your comments!

The resumes I would call back would be 3, 5, 9, 10, and 29. I chose these based upon the initial feel I got as I looked through them. Any resumes that did not have concise formatting I immediately threw out, which brought the number down. Then I looked at GPA and work experience. I did this because I wanted to see which resumes showed the hard work it takes to keep a high GPA, as well as the relevance of the points brought up under each job.

After reading about the CEO at Cerner that lashed out at his employees, I felt that this topic would be the most interesting for me to discuss for this week’s reading response. It is alarming that a person of that high powered position would think it was appropriate to express himself to his subordinates in that way. People our age are told time and time again that we must not send an e-mail that we wouldn’t want a particular person or group of people to read, because e-mail is in writing, and therefore it is proof of whatever statement is made.