English 420Y - Business Writing Online

The brochure I chose to post is for the Minnesota State Patrol Summer Camp. The site is: http://www.dps.state.mn.us/patrol/employment/HS_Cadet_Brochure07.pdf The brochure is both informative and persuasive. It gives information about the camp but also persuades students to attend. This brochure definitely utilizes the saying that people judge a book by its front cover. The front cover of the brochure catches your eye immediately and keeps your attention throughout. It uses a comic theme with state troopers throughout the entire brochure. The theme helps give it consistency.

Attached is my final project!

What do you think?

I thought the chapter about writing and rhetoric was valuable. It showed the complexities of writing and how there is so much to consider. There is obviously more to consider than content and grammar. When writing for JetBlue I should think about it as a rhetorical situation considering: the reader, the writer, and the text thus creating the context. I should consider the reader's knowledge, experiences, memories, expectations, feelings, and desires. Understanding my reader would really benefit in helping my letter or press release to be read positively.

Any and all advice is needed.

Jet Blue handled the crisis the best that they could considering the situation and man power that they had. The situation worsened and they dug themselves so deep that is why it took so long to recover, but I think they were making a strong attempt. However, do I think Jet Blue prepared for a crisis similar to this one, no!

Attached is my final employment project containing: job ad, discussion of job ad, cover letter, resume, and project analysis.

The JetBlue crisis is a situation that everyone hopes they do not have to encounter. Being stranded on a plane for 11 hours without clean water or a restroom is not a desirable situation. For the Corporate Communication's project I thought one important part to consider before writing the press release, etc was what really happened. I kept questioning why people were stranded for so long. How is that possible? Why could they not merely walk off the plane? What were the lagistics that made the situation so hectic and complicated?

It needs to be shorter! Feedback is appreciated!

5,8, 12, 20, 21