English 420Y - Business Writing Online

After receiving feedback from the Community and Family Resource Center and from Mr. Tirrell, we spent this week using the suggestions to revise our brochure for the last time. After a big improvement and refocus from the first to the second draft, the transition from the second to the final was much less strenuous. Many of the comments we received had to deal with visual aspects, but for the most part, our reviewers were content with the content of our text. There were minor areas that we needed to reword or omit altogether, but they were quick adjustments.

Attached is the color and grayscale versions of our final brochure.

This week our main mission was to revise our brochure to provide more information and persuasion to potential volunteers who could help with the Community and Family Resource Center’s Christmas dinner. We received feedback from our instructor that caught us off guard. He even suggested that we try to refocus and have a fresh start. At first, we seemed discouraged, but we feel it actually helped us in the long run. Since we were criticized so heavily, we were able to refocus our attention on one main point rather than many.

Appeal to Emotions: +

Our main focus for this week was to design a brochure both with visual and contextual components. Fortunately, every member of our group was able to meet with the others a number of times this week, so we were presented with a better opportunity to formulate some ideas for the project. Our first order of business was to designate different parts that were to be written by each member.

After reading these two chapters from the textbook, I know our group will have to take careful steps to assure we capture the attention from the person or people who will be reading our brochure. Before reading, I figured as long as all the information is concluded, the project will suffice, but this is not the case. We can include all the information we needed, but if we don’t do it in proper order, and the writing is all over the place, it will be virtually impossible to emphasize certain sections.

This week our team met for the first time and it was very productive. During our first meeting, we introduced ourselves as well as assigned positions for each member. I was assigned the technical work of the group and my first job was to design the Gantt chart. First, we all decided which information to include on the chart and time intervals for each task. When we finished our discussion, I began to progress with the chart. After the chart, we also assigned positions to whom is responsible for design, contacting, and so forth.

The brochure I found was for a golf benefit 4-player scramble tournament at the Colovista Country Club in central Texas. The first thing that caught my attention is the context. I feel I was bias toward this brochure because I am a big golf fan. Another aspect I found visually appealing was the background. It was an image of a golf ball rolling just short of the cup on the green. I feel this was a perfect choice for a background because even if the texts was sub-par, the reader would know the brochure's main focus was on the game of golf.

Attached is my PDF file for my Corporate Communications Final Project. Enclosed is the Press Release, Business Letter, and JetBlue Text Analysis

Attached is my business letter. Please leave comments and suggestions. Thank you