English 420Y - Business Writing Online

http://www.levick.com/resources/topics/issues/jet_blue.php

The article that I found to be pretty interesting concerning the Jet Blue crisis was found on Forbes.com and was titled, "JetBlue's Survival School."

http://www.forbes.com/leadership/2007/02/20/neeleman-jet-blue-lead-cx_tw...

The article I found is titled “Can JetBlue Keep Soaring?” and can be found by clicking on the flowing link:

http://www.forbes.com/business/2007/02/20/jet-blue-airline-meltdown-biz-...

http://www.forbes.com/markets/2007/02/21/jetblue-loss-closer-markets-equ...

This article is interesting because it gives a slightly different perspective on the situation. We learn in this article that after this fiasco, the company predicts a loss for the first quarter. The company had originally predicted a significant gain for Q1 and this shows what a blow this problem was for the company.

http://crisisblogger.wordpress.com/2007/02/19/can-jetblue-recover/

This article is about a person who experienced the onboard debacles that took place on a JetBlue plane that was sitting out on the tarmac at JFK airport for hours. This woman started up a website called jetbluehostage.com which allows people to vent what they have to say about JetBlue or post editorials that expose some problems within the company.

http://www.article99.com/business/communication/article.php?art=27153

This article talks about what happened in February of 2007. It explains how their CEO got really up set about the whole situation. The CEO was the founder of the company, and it makes sense that he would be so worried about the situation. It seems as though they were trying to keep flights moving, however, they were unable to these planes in the air, thus causing a lack of communication and many upset passengers. It points how other companies have made mistakes as well, but JetBlue mistake lasted several days.