English 420Y - Business Writing Online

After reviewing the 5 Minute Brochure Design Trash Test, I thought it was very helpful in revising our group's brochure. Our brochure does appeal to emotions. We have a great color scheme and uniformity that really elaborates on the holiday season. However after reading about the professionalism of brochures, we may be able to make ours a little better. The article said that clip art images and sketched images make them look less professional. Normally I would agree, but I think ours fits the bill in this situation.

Well this week our group came though like usual. Melissa sent out an email asking when the best time to meet would be, and also if we could meet on AIM again. The AIM situation seems to still be the best way to communicate as a group. We finally decided to meet at 830pm on Monday evening. I would arrive later becaause I work unhttp://www.digitalparlor.org/su07/420Y1/node/add/blog

This week was actually very productive. In our beginning stages, we had some difficulties getting all of us together at once to discuss thing, but I think we have resolved that issue. Unfortunately, my work schedule conflicts with all of my other group members' schedules so we have addressed that accordingly. My other members usually meet in the evening before a project is due and work on the project. Then the next morning I take a look at things and add any revisions I think would benefit the group and email everyone my ideas.

After reading the assigned chapters, I think one of the most important concepts from the reading was about the audience. This is very applicable to our situation while making the brochures. We need to remember what we are trying to accomplish. We need people to help volunteer, so we need to be confident but not overbearing when asking for their help. I thought we did a great job of this in our brochure. For example, we listed out each specific duty of each of the positions that needed help. This will be very helpful for people who are interested in this project.

This week was a little confusing. The schedules of our group members will be very interesting to watch as the semester progresses. One member is out of the country and the rest of us are traveling and working numerous hours each week. Nonetheless, we were finally able to email each other and communicate somewhat effectively. We coordinated who is going to be doing what and assembled our Gantt chart. I tried to give some different ideas to possibly make our communication process easier, but it turns out that the wiki page and email will probably be the best way.

I found a brochure with information about the 2007 Jeep Commander. The first thing I noticed was the color schemes. It is a very colorful document and provides the reader with an abundance of pictures. Obviously this is what the designer had in mind so that it will encourage readers to want to purchase this vehicle. Since I currently work in the auto industry, I have scene what works and what does not when it comes to sparking interest. This brochure is a fine display of something that would interest the average consumer.

I revised my resume, cover letter and other documents. I used the information from Jeremy to help make my documents better.

Here is my project.

Please feel free to critique my letter. Thank you in advance!

After reading through chapter one, there was some information on page 11 that I thought to be very useful to keep in mind. It was considered a "tip" and it states, "Create and meet your expectations of your primary and secondary audiences." This is extremely important to make sure you use when writing letters such as the ones we are assigned to draft. It is especially important in a situation like this one. Our audience went through quite a bit when dealing with the JetBlue situation. They are probably still unhappy and are probably considering to never do business with JetBlue again.