English 420Y - Business Writing Online

The link can be found here: http://www.nytimes.com/2007/02/19/business/19jetblue.html?ex=1329541200&...

The article I found was published in the Washington Post on May 11, 2007. It talks about the fact that after the criticism on the delays on flights that happened in February, the CEO and founder was replaced. Dave J. Barger had to take over the position by decision of the board and the former CEO would continue to be chairman of the board. They also talk about the situation of the company and how they haven’t declared any profit since 2004, and also how the problems they faced in February became very prejudicial for the company.

http://www.levick.com/resources/topics/issues/jet_blue.php

The article I chose to use came from Forbes.com. In the beginning, it summed up the events and details of the JetBlue crisis. Then, it went on to discuss the way the CEO, David Neeleman, handled the situation. The article was mainly praising him for stepping up and apologizing to the public, rather than hiding from it. The article compares Neeleman to other CEOs, such as Kevin Burke, the CEO of the New York City utility firm Con Edison.

I chose the article “Runway debacle and JetBlue stock goes ... up?” located on msnbc.com.

This can be found at: http://www.msnbc.msn.com/id/17175598/

Do I think JetBlue handled the situation effectively?

The article I used can be found at this website:

http://crisisblogger.wordpress.com/2007/02/19/can-jetblue-recover/

The article begins by explaining hat JetBlue is in the middle of a major crisis, and then saying that they are dealing with a frenzy of bad press. One of the most important parts of the beginning of the article is when the author states:

The basic rules for response when things have gone wrong are:
1) Accept responsibility
2) Apologize and make restitution if possible
3) Clearly identify the changes that will be made to prevent recurrence

This article from The Boston Globe gives more information about the cancelled flights from Jet Blue. It gives more details about why flights were still being cancelled a few days after the ice storm. Jet Blue encountered problems when the pilots could not fly because they did not have enough time to rest. This article also talks about how people, such as Maria Arbelo, were inconvenienced by the crisis.

This article, from the New York Times, entitled "JetBlue’s C.E.O. Is ‘Mortified’ After Fliers Are Stranded" and is mainly focused on the situation of having a scarcity of workers when times where at the roughest point. The first problem and misjudgment the company made was not cancelling and delaying flights much sooner. Every other company had better plans set for the ice storm that went through the area. JetBlue tried handling the situation differently, thinking they could work through the weather and had to suffer the consequences for their actions.

This article from CBS does a good job to show what some people who were on the planes that were delayed for hours felt like during the delay. I think it's important to see what these people have to say about such a terrible situation instead of listening to Jet Blue employees promising to improve service when they weren't there on the actual flights. It also gives some data that talks about how many flights of theirs were delayed or cancelled and what the airline is going to do to fix the problem.