English 420Y - Business Writing Online

The article I found was published a couple hours ago on the CNN website. It talks about the result of the JetBlue crisis in February on JetBlue Airways founder and Chairman David Neeleman. In addition, the article discusses how the company has reorganized and responded to the February disaster. Since the February incident David Neeleman is no longer CEO and Chairman of JetBlue. Although it was originally presented as a mutual agreement between Neeleman and the board of directors, this was not the case at all. Neeleman was basically forced out of a position he still wished he could have.

I chose this article first and foremost because it was written by a well respected magazine: TIME. TIME magazine has been a front runner in news for decades. I also chose this article because it highlights a different company's crisis management success. Along with this sucess, they also give examples of other bad crisis management situations. Within this article, TIME magazine writes about the differences between how they were handled. This gives us a better insight into how Jet Blue handled the crisis compared to others faced with similar problems.

The helpful website I found is
http://ezinearticles.com/?JetBlue-07-Valentines-Day-Crisis---The-Case-For-Chief-Reputation-Officer-(CRO)&id=481010

The author mentions good examples, such as Enron and ExxonMobile's oil spill, to emphasize the importance of a company’s reputation, trust and prompt responsiveness to the public along with some ciriticisms and advices. As we all know, the two companies did not take their damaged reputation seriously and as a result they don't exist anymore.

http://www.msnbc.msn.com/id/17237390/

This is the news article I found about the JetBlue incident in February. It stated that Jet Blue would pay millions to their customers stranded in February. Also they introduced the passengers bill of rights and the details associated with it. This can help with the project as it can give more facts about what happened on during the snowstorm and the aftermath to use in the project and some good quotes given by the CEO of JetBlue.

This article is out of the New York Times, following the events of the Jet Blue downfall. It covers many of the same topics that were covered in our readings, but also had several different interviews and new facts. I found it very interesting to see that our nations' capital wanted to pass a bill following these events that would give passengers more rights. Calling it the "Passengers Bill of Right". I found interesting to see that several airlines (no names mentioned in the article) were against this bill and do not want people telling them how to run their company and deal with delays.

It was obvious that JetBlue was not prepared for the ice storms and the cancellations that were brought to the company. As for the CEO and its board communication seemed to be the main problem. According to the article, JetBlue was known for great customer service and cheaper flights. One thing that impressed me was that the CEO admitted he was in the wrong in the way he handled the crisis. He stated that they would make this situation better with the customers and that they also wanted to avoid problems like this in the future.

I found the following article to be very interesting concerning the jetblue crisis.
The article is on the following link:
http://www.my3cents.com/companyOverview.cgi?code=605

I found the article very interesting. It tells us that some crises can’t be avoided; especially natural disasters and the brutal weather that keeps airplanes on the ground. But if you’re Jet Blue you might be calling it last Wednesday “Valentine’s Day Disaster at Kennedy Airport.” On Valentines Day ten jet blue planes filled with passengers were stuck on the JFK tarmac for up to 11 hours. The passengers were running out of food and drinks. They weren’t getting announcements regularly. The communication was really bad. The passengers had any idea what was the problem.

I found this article very interesting related to our reading Jetblue’s crisis. It mainly focuses on the interview with David G.Neeleman, the founder and chief executive of Jetblue Airway and explains what the problem of this disaster was. He admitted that his company’s management was not strong enough to handle the situation. He concludes the major reason for this crisis to be the shoestring communication system that let pilots and flight attendants in the dark.

I found the following article to be very interesting concerning the JetBlue Crisis. The article can by found with the following link:

http://copywriteink.blogspot.com/2007/02/discussing-jetblue-levick.html