I found the article very interesting. It tells us that some crises can’t be avoided; especially natural disasters and the brutal weather that keeps airplanes on the ground. But if you’re Jet Blue you might be calling it last Wednesday “Valentine’s Day Disaster at Kennedy Airport.” On Valentines Day ten jet blue planes filled with passengers were stuck on the JFK tarmac for up to 11 hours. The passengers were running out of food and drinks. They weren’t getting announcements regularly. The communication was really bad. The passengers had any idea what was the problem.
The article I found was quite interesting. It gave an overview of everything that happened on that embarassing Valentine's Day for JetBlue. It had different analysts talk about what went wrong and exactly why it did. The part I found interesting was after the people got done bashing the company, they gave high remarks to the CEO on how he handled the situation. It gave examples of other companies that had a disaster and are no more. For example, the ValuJet crash in the Everglades, the ExxonMobil oil spill, and Enron.
I found this article very interesting related to our reading Jetblue’s crisis. It mainly focuses on the interview with David G.Neeleman, the founder and chief executive of Jetblue Airway and explains what the problem of this disaster was. He admitted that his company’s management was not strong enough to handle the situation. He concludes the major reason for this crisis to be the shoestring communication system that let pilots and flight attendants in the dark.
I found the following article to be very interesting concerning the JetBlue Crisis. The article can by found with the following link:
http://copywriteink.blogspot.com/2007/02/discussing-jetblue-levick.html
I havent really used a cover letter in my job search process. This actually is the first for me so I would definitely appreciate some feedback.