English 420Y - Business Writing Online

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http://www.shoalhaven.nsw.gov.au/region/Arts/ArtsCentre/ArtsBrochure.pdf

The brochure I found was put out by the US Department of Commerce, National Oceanic and Atmospheric Administration, National Weather Service, and the American Red Cross. It is an informative document about disaster preparedness and includes a special tornado safety section aimed at schools. The document can be found at: http://www.nws.noaa.gov/om/brochures/ttl.pdf.

After reading chapter 25, I found the information to be very helpful. The information is very detailed and designed to help set the brochure up step by step. The chapter helped to explain what was necessary for the brochure to be efficient to all readers. The chapter gave wonderful examples also, which were helpful. I did research and looked through many examples of brochures online. I found a lot I liked, but many were very cluttered. The brochure I hope to make with my other group members will hopefully be very organized.

The brochure that I chose online was one about how to prepare for tornados and thunderstorms. You can find a copy at http://www.nws.noaa.gov/om/brochures/ttl.pdf. I chose this brochure because I thought it displayed all of the aspects that I read about in the text to make a good publication. The front cover drew you to the publication with the amazing pictures of natural disasters. The colors and alignment they used was described exactly in chapter 25. They choose to align the pictures of center on opposite sides of the paper.

The brochure I chose to analyze was made by the United States Environmental Protection Agency. It was used to promote green scaping as way to have a greener and healthier lawn. The brochure can be found at http://www.epa.gov/oppfead1/Publications/catalog/greenscaping.pdf. The brochure uses several of the design elements found in Chapter 25 of the textbook. One of the design elements, contrast, can be found in the first two pages of the brochure. Both pages have pictures taking up the entire background.

www.miamibeachfl.gov/visitor/pdf/Miami%20Beach%20Brochure%20Web.pdf

After searching the internet for brochures, I found one I liked at http://www.uccwireless.com/Radio%20brochure%20back.jpg. The brochure is for Motorola and its options for business communication. I really like how the information jumps off the page at you. Many of the elements from Chapter 25 can be found in this brochure.

Bryce Sexton
Reading Response – 5

As I read through chapter twenty-five, I find many ideas and subjects that will help me and my group for our final project. These ideas can and will be very helpful because this chapters lays out the entire brochure making process step by step. The chapter begins with some broad ideas, but as I read further, I find that the ideas become more and more specific. This is great because this is how the writing and design process goes for me.

The brochure I found is for a company called CxGBS. The brochure just tells you a little about their company and what they do. I think the proximity of the pictures and the words that are describing the pictures is pretty good throughout the brochure. Each paragraph on the second page has a picture showing some of the buildings that the company has built. Everything also seems to be perfectly aligned in the brochure. Again on the second page every paragraph is aligned with the one directly on top and below it.