English 420Y - Business Writing Online

I believe our general brochure, the one I helped write, does appeal to the emotions of our audience. I think that the key to that is in the pictures that we provide that make people really feel for the animals and want to help them. The pictures we used are not clip art or other cheap graphics. They are quality pictures that we copied from the Humane Society website. We also included a short saying on the back of the brochure with an image that appeals directly to people’s emotions.

5:00 Appeal to Emotions: +
I think our group did a good job appealing to our audiences emotions. We use a red and green color scheme that makes our audience think about Christmas. Also, we placed pictures from the previous events to show some of the good times new volunteers could have.

4:00 Be Professional: +
Our brochure looks professional. We used Microsoft Publisher which gives us many useful tools to make our brochure look professional. I also think we used good pictures and logos which were supplied to us by CFRC.

3:40 Be Personal: +

This 5 Minute Brochure Trash Test Reading is a great asset to evaluate our brochure before submitting the final draft.

5:00 Appeal to Emotions - My group's brochure definitely strikes the chord of reminiscinse of memorable christmas's celebrated with family and friends. The attempt of the brochure is to appeal to the public to continue the spirit of Christmas by volunteering their time or donating money or clothes. By sharing either your time or financial support benefits not only the CFRC, but also garners personal satisfaction by giving of one's self.

5:00 Appeal to Emotions: +
Our brochure does appeal to emotions. By reading the information in our brochure, the readers feel the need to volunteer and save pets. They understand the pain since many of us in today’s world also have our own pet.

4:00 Be Professional: +
I feel our brochure is professional. We have used perfect pictures throughout the brochure. We also have a good color combination. We haven’t used clip arts nor have we mixed too many colors that would downgrade our brochure.

3:40 Be Personal: +

I think the crash test will be helpful when we revise our brochure. The crash test was like a checklist and can only improve our brochure.

Appeal to emotions (+)
I think we did a great job trying to show emotion throughout our Christmas brochure. The pictures really showed emotion, such as being happy. At most Christmas events, the goal is for everyone to be happy, and we were able to show that. I also thought the color theme went along with Christmas and that helped.

Be Professional (-)

Now that our brochures have been edited and re-worked, I believe that we are on the right track and will produce a great brochure. To ensure this, here are the results of the trash test.
Appeal to Emotions: +
Both our general information and caring brochures appeal to bettering the lives of adopted and abused pets. We appeal to one’s emotions through short informational readings about how to care for one’s pet and through how one can help out sheltered and abused pets through philanthropic efforts.
Be Professional: +

Appeal to Emotions: +
Our general information and caring for pet brochure strongly appeals to the heart of the emotions of our readers. Especially images of children holding or hugging their pet next to each create emotional connection with the readers.

Be Professional: +
I think our design of brochure is very professional. We used appropriate pictures that are closely related to each main point. Also our organization is neat and clean that it allows readers to easily understand and follow the contents.

Be Personal: +

Appeal to emotions: (+) I think we did an excellent job in this part we describe a situation in which a person can easily relate to. See on the brochure a note for punishment as the example.
Be Professional: (+) I think our brochure does look professional with good quality pictures and graphics.
Be Personal: (+) In this area we did an excellent job, we target our audience, portraying situations in which the audience can identify itself.

- I find our brochure to be very appealing to our audince because its main goal is to get people to want to save or rescue an animal. Adding the pictures of cute puppies as we did really pulls on our customers emotions. Everyone always wants to save an dog or cat and our brochure really allows our customer to feel that.

- I feel that our brochure has a very professional look to it, with the aid of Microsoft Publisher. This allowed us to use add pictures and other information to let the customer know that we are very professional about what we do.

Appeal to Emotions: (+) I think, our group did a good job on this area. We added proper pictures to make people want to volunteer and share the Christmas day event. I liked how green and red colors used in our brochures. I think our brochures have become eye pleasing with those complementary colors.

Be Professional: (+) The pictures, colors, and font style have been used properly with enough space. Therefore, I would like to say that our brochures look professional.